the form of an adjective that compares two or more things

the form of an adjective which compares a noun to an entire group of nouns, placing it at a higher degree

a letter or group of letters added to the end of a word to change its meaning

Generating phrases for a persuasive advert

English

Analysing the features of a persuasive advert

Generating vocabulary for a persuasive advert

Generating a headline and opening for a persuasive advert

Writing the first paragraph of a persuasive advert

Writing the second paragraph of a persuasive advert

Publishing a persuasive advert

Presenting a persuasive advert

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Healthy eating adverts: persuasive writing

the form which compares one noun to an entire group of nouns

Match the vocabulary to the correct definition.

to persuade the reader that the product is a better choice than another

to persuade the reader to buy the product

to persuade the reader that a product is a better choice than all others

What is the purpose of using a **comparative** in a persuasive advert?

Which of the following are examples of **comparatives**?

to persuade the reader that there are other, better options

to persuade the reader that the product is a better choice than all others

to persuade the reader that the product is a better choice than one other

What is the purpose of using a **superlative** in a persuasive advert?

the most nutritious chocolate treat there is

Which of the following are examples of **superlatives**?

using suffixes or the words 'more' or 'most'

How can we turn adjectives into comparatives or superlatives?

to overstate the positives and benefits of the product

to describe a product simply and factually

How is **exaggeration** used in persuasive adverts for products?

a word that names a person, place, thing or idea

to highlight similarities or differences between things

Select the best descriptions we can use for a chocolate energy ball advert.

letters added to the start of a word to change its meaning

letters added to the end of a word to change its meaning

the base word from which other words are formed

It is healthy and nutritious AND chocolatey and delicious.

It is made of chocolate, oats, nuts and dried fruits

What is the unique selling point for the chocolate energy ball?

Generating phrases for a persuasive advert

Lesson outcome