Generating vocabulary for a persuasive advert

English

Analysing the features of a persuasive advert

Generating phrases for a persuasive advert

Generating a headline and opening for a persuasive advert

Writing the first paragraph of a persuasive advert

Writing the second paragraph of a persuasive advert

Publishing a persuasive advert

Presenting a persuasive advert

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Healthy eating adverts: persuasive writing

the repetition of sounds occurring in neighbouring words

Why is it important to use synonyms for the product your persuasive advert is about?

Which of the following are examples of a good **synonym** for the energy ball?

It keeps it simple and easy for the reader.

It makes the product sound even more appealing.

Why is it important to use exaggerated and precise adjectives in persuasive adverts?

Which of the following are exaggerated adjectives?

Which of the following are examples of alliteration?

the details about the product, experience or topic

Which features of a persuasive advert should grab the reader's attention first?

the repetition of initial sounds in neighbouring words

a question posed that is not intended to be answered

Match the vocabulary to the correct definition.

Which of the following are examples of exaggeration?

Do you love sweet treats and want to be healthy?

Everyone loves sweet treats but also wants to be healthy.

You can either have a sweet treat, or be healthy.

Which of the following is an example of a rhetorical question?

What linguistic technique has been used to make the following slogan catchy: "once eaten, never beaten"?

Generating vocabulary for a persuasive advert

Lesson outcome