Lesson video

Hello, everyone, my name is Ms. Wyatt and welcome to today's citizenship lesson.

Welcome to today's lesson on how can we measure the impact and success of our action, from the unit how can we make a difference in society, active citizenship project.

By the end of the lesson, you will be able to measure the impact of your active citizenship action and identify your next steps.

The following keywords will be used throughout today's lesson, and these are impact, evaluate and reflect.

Impact is the effect or influence of a decision or action.

Evaluate is judging or determining the significance, worth or quality of something.

And to reflect is to think carefully about an experience or action in order to learn from it, improve and make informed decisions in the future.

Our lesson on how can we measure the impact and success of our action is split into two parts today with the first part, exploring the question of how can we measure our impact? And then looking at what can we do next? When you are ready, let's begin today's lesson.

The final stage in the act of citizenship cycle is to measure impact, and this is where we evaluate and reflect on our action.

Sam says, "The act of citizenship cycle does not end once our action has been carried out!" And I think that's important to note.

When we measure our impact, we look at the difference we have made through our active citizenship action.

During this process, we reflect upon and evaluate our action.

Aisha says, "It includes describing how well we achieved our goals and what we have learned throughout the process of taking action." Jun and Sofia discuss what can we learn from measuring our impact? Jun says, "We can repeat or build on the successes in future campaigns." And Sofia says, "We can see where things did not go to plan, helping us learn from mistakes and adjust our strategy next time." Jun says, "We have evidence that our project made a difference." Sofia says, "It provides a guide on what action to take next, whether that is continuing, changing focus, or starting something new." Jun says, "We can think about short-term, medium-term, and long-term effects of our action on people, policies or awareness." And Sofia says, "We can demonstrate the impact of our action and can inspire more people to get involved or support the issue." Jun says, "Our action could also inspire and motivate people to start their own active citizenship project." So what is the most important thing we can learn from measuring our impact? Aisha says, "I think the most important thing we can learn from measuring our impact is inspiring and motivating others to take action." Andeep says, "I think the most important thing we can learn from measuring our impact is not only our successes, but also the areas of improvement." So there's lots of different things that we can learn from measuring the impact of the active citizenship project.

To measure our impact, we use evidence to look at the changes or influence we have made or had.

Izzy says, "Impact can be short, medium, and long-term." Jacob says, "Impact can be individual or collective." And Alex says, "Impact can be local, national, or global." The evidence we gather to measure our impact is dependent on our active citizenship action.

Andeep says we could use surveys to see if opinions have changed or track how many more pupils join clubs.

We might collect quotes from people or take photos of our campaign in action.

Even likes and shares on social media can show how people were interested.

Evidence helps us understand what worked, what didn't, and how we made a difference.

What other examples of evidence can be collected then? So other examples are petition signatures.

So this will show how many people supported the issue.

Meeting minutes and notes from discussions with staff, councils, or decision makers showing outcomes.

Media coverage such as articles, blog posts, or school newsletters that highlight the campaign.

Aisha says, "Short-term impacts are the things that show change or response straight away." That's short term.

"Medium term, says Andeep, "impacts are the changes that happen over weeks or months." And, "Long-term impacts," says Sam, "are some are the changes that last and influence the future." So we have short-term, medium-term, and long-term impacts.

So let's look at the examples here and decide if they are examples of short, medium, or long-term impacts.

When you are ready, pause the video and read through the examples to work out what they are.

Okay, so the first one, increased participation in school activities is medium-term.

A new or updated school policy is long-term because this is for future use.

And social media engagements, the likes, shares, comments is short-term because it's immediate.

Well done if we got those right.

Izzy says, "Individual impact is the evidence that shows how one person has been affected or changed." Jacob says, "Collective impact is the evidence that shows change across a group, class, or community." So for this task, I would like us to look at the examples and decide if they are individual or collective impact.

So let's read the first one together.

The example is, one person changes their behaviour.

For example, they start recycling.

Is that an individual or collective impact? So pause the video and have a go at reading through the other examples and decide if they're individual or collective impact.

Okay, time for our answers.

So the first one, one person changes their behaviour is individual because they're changing their behaviour.

A class or year group start a new initiative or a club is collective because they're together as a class or a year group.

A shift in attitudes, so for example, more inclusive views seen in group discussions is collective.

And a pupil shares their experience about joining a club for the first time, is individual because it's their own experience.

So we had individual, collective, collective and individual.

Well done if we said that.

Jacob says, "Evidence of local impact is change within a local community or school." Alex says, "Evidence of national impact is showing awareness or change at a wider country-wide level." And Sam says, "Evidence of global impact is influence or connection beyond the UK." So again, let's look at the examples and decide if they are local, national, or global impact.

Pause the video and have a go at this task.

Okay, so it's time for our answers.

The higher community turnout at school events is local because it's your school, it's your local area.

Social media engagement from international supporters is global 'cause it's international.

And then petition gaining national attention or signatures is national.

Well done if we got those correct.

Now impact does not always have to be big.

Small changes like raising awareness or sparking a conversation are really valuable.

Lucas says, "Smaller impacts show progress and help build momentum for larger changes over time.

Every step counts!" Andeep and Sofia feel disappointed with their impact.

Now what advice would you give them? Well, Andeep says, "I was disappointed that only a few people attended our event.

I hoped for a bigger turnout." So what advice would you give to this? Well, we'd say even small attendance can lead to future growth, keep promoting and engaging more people.

Now, Sofia says, "I thought our action would change a policy right away, but we only got a few responses." What advice would you give Sofia? Well, we would say small responses are still progress.

A response is still a response.

Use them to build a case for further action and awareness.

For this task, I would like us to fill in the missing words.

We have a few sentences with a few gaps.

So let's pause the video and have a go at doing this task.

Okay, it's time to go through our answers.

So we measure our impact by looking at the evidence we gathered.

During this process, we reflect and evaluate on what we have learned and the impact we have made.

We can look at the short-term, medium-term, and long-term impact, the individual and the collective impact, as well as whether the impact is local, national, or global.

The evidence collected is dependent on the action carried out.

So those were our missing words.

Hopefully our paragraphs and sentences now make sense.

For this task, I would like us to have a go at explaining how we can measure impact.

Now, make sure to include what measuring impact means.

Examples of evidence that we can collect.

Short, medium, and long-term impact.

Individual and collective impact.

And local, national, and global impact, all the different types.

So pause the video and have a go at explaining how you can measure impact.

Okay, it's time for our answers.

So we might have said something like measuring impacts means checking how successful our active citizenship action has been and what difference it has made.

We reflect and evaluate to learn and plan better future actions.

We can collect evidence in different ways such as surveys, interviews, or social media responses.

Short term impact is the immediate effect after the action.

Medium-term impact shows changes that happen a little while later and long-term impact is the lasting change over time.

We can look at individual impacts, which affects one person or collective impact, which affects a group or community.

Impact can also be local, national, or even global depending on how far our action reaches.

So maybe you laid it out in the same way as this and refer to all the different types of impact.

Well done.

We have now explored how we can measure our impact and we are going to look at now what can we do next? So once impact has been measured, the next step is to report our story.

Now we do this to share the impact and inspire action.

Alex says, "Reporting our story means sharing our campaign journey, impact, challenges, lessons learned, and what we're gonna do next.

All of these things help us to reflect and evaluate effectively.

Laura only wants to report the success of her action.

Now, do you think this is a useful approach? Laura says, "Reporting our story includes reporting on all parts of our campaign journey.

By reporting the challenges we have faced helps us and others learn and shows, we are able to reflect and evaluate effectively on our active citizenship action.

So part of reporting our story is to explain what we're gonna do next.

This will depend on our issue and what action we have will already taken.

For example, whether it's local, national, or global.

Izzy says, "I want to start a community food bank.

I gathered a lot of support on social media, but now I need to raise funds to buy produce.

I could partner with local businesses to help me do this." So true or false? We only report the successes of our active citizenship action.

Is that true or false? Hopefully we all know that this is false.

It's false because sharing what did not work helps us and others learn and shows effective reflection, which are key parts of measuring our impact.

Jun is not sure what he could do next to tackle homelessness in his local community.

So far he's used social media to raise awareness of the issue.

But what else could he do? Well, Jacob says he could lobby his MP.

Sam says he could start a petition and Alex says he could meet with the local council.

Now, Sofia doesn't know what to do next to address gender inequality at her school.

She had a good response to her pupil survey about the issue.

So what else could she do now? Well Jacob says, "Discuss policy with senior leaders," within the school.

Sam says, "Meet with the student council." And Alex says they could host a pupil focus group.

Now, Laura and Lucas discussed some other ways to report their story.

Laura says, "We could make a presentation to share our campaign finds with local groups, organisations, or community members." And Lucas says, "We could write reports summarising our actions, results, and key takeaways to share with stakeholders." Laura says, "We could post on social media to update others about our campaign, including photos, results, and next steps." Lucas says, "We could create a video reflecting on our campaign, showcasing the impact and the lessons learned." Laura says, "We could meet with decision-makers to present the results of our campaign and discuss possible future actions." Lucas says, "We could set up a public display showing our campaign's progress, including photos, statistics, and other visual evidence." Laura says, "We could organise a community event to showcase the results of our campaign and engage with the public." Lucas says, "We could send a newsletter to share updates, success stories, and future plans of our supporters and community members." So there's lots that you could do next.

Let's have a go at filling in the missing words to these sentences.

When you are ready, pause the video and try and work out what these words are.

Okay, let's go through our answers.

So we report our story to share our campaign journey.

This includes sharing the impact we have made, what we have learned, the challenges and what we're going to do next.

Our next steps will depend on our issue and what action we have already taken.

So we have report, campaign, impact, learn, next, issue, and action.

Those were are missing words.

Well done if you manage to get them.

After measuring impact, explain the next steps we can take.

So make sure to include what reporting our story means, why we report our story, at least two examples of how we can report our story and what we mean by next steps.

So when you are ready to have a go at this task, pause the video and have a go.

Okay, well done everyone.

So we should have now explained after we have measured our impact, what can we do next? So how does your answer compare to Aisha's? Aisha says, "After we measure our impact, we report our story to share our campaign journey, which includes our challenges, lessons learned, and what we'll do next.

This helps us reflect and evaluate what went well and what could be improved.

We might host a podcast or organise an event to speak up.

Reporting helps others understand our work and keeps the issue going.

Next steps are the actions we take after and we'll depend on our issue and what action we have already taken.

So how does your answer compare to Aisha's? Is it similar or are there some differences? We have now come to the end of our lesson on how can we measure the impact and success of our action.

I'm now going to summarise our lesson into a few sentences for us.

Measuring impact means tracking what difference our active citizenship action made.

We reflect and evaluate using evidence like engagement or changes or policy.

Impact can be short, medium, or long-term.

It can be individual or collective.

It can be local, national, or global.

Big change isn't the only kind that matters; small actions like raising awareness will start in conversations are just as valuable.

After measuring, we decide what to do next, improve our approach and continue making a positive difference.

So I hope we've learned a lot today about how we measure impact and the success of our action and what we can do next.

Thank you for your efforts in today's lesson.

See you soon.