Influencer endorsements

RSHE (PSHE)

To affect the purchasing decisions of others.

Someone who has between 1,000 and 40,000 followers.

How do brands use social media to influence us?

Because it is a new fad and brands like fads.

Because they have a platform to start a conversation with the brans target audience.

It is cheaper to use an influencer than make an advert.

Why are social media influencers so important to brands?

To find information on the internet you use?

How much will the influencer market be worth by 2022 in US dollars?

Not trust anything created more than 5 years ago.

When evaluating a website you should ....

This could mean their information is biased.

This is normal practice and can be ignored.

This is OK so long as the information is factual.

This means the viewpoint should be ignored.

Some influencers select information to favour a viewpoint.