the art and technique of arranging type to make written language legible, readable, and visually appealing

a symbol made up of text and/or images used to identify a brand or organisation

a small decorative stroke or extension at the end of a letter's main strokes, often seen in traditional fonts

a typeface without the small projecting features called "serifs", known for a clean and modern look

the spacing between individual letters in a piece of text, adjusted for better visual balance

Introduction to typography and logo

Art and design

The basic principles of graphic communication

Text type and logo design

Hand rendered working methods: wet media

Hand rendered working methods: dry media

Digital working methods: manipulating images

Digital working methods: combining images and type

Layout and composition

Graphic Communications: the influence and application of sources

This is a teacher led unit which introduces to pupils to the skills within their endorsements. Through a series of workshop activities, students experiment with a range of materials and techniques. They develop a range of studies exploring mark making media, print and mixed media.

Foundation workshops: an introduction to the areas of study

Where might you see writing or words designed to stand out?

Which of these do you think is the most important in a logo?

to make it look interesting or match a certain mood

Which of these are reasons why someone might choose a different style of writing for different things?

letters with small, decorative flicks or strokes

Which of these do you think helps writing look more formal or traditional?

Introduction to typography and logo

Lesson outcome