Lesson video

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Hello, and welcome to lesson two of using media, gaining support for a cause.

Now this lesson is all about licencing appropriate images.

So all you'll need for this lesson is the computer that you've got in front of you now, a web browser, and for you, all I need you to do is bring a whole bunch of enthusiasm.

So if you can clear away any distractions that you might have, turn your mobile phone off, see if you can find a nice quiet place to work.

And when you're ready, let's begin.

Okay, so in this lesson, you will learn how to select appropriate images for a given context, you'll understand the licencing issues around online content.

We're going to be able to apply appropriate Creative Commons licences.

And then finally we'll be able to credit the original source of an image.

So the first exercise that we have for you today is for us to decide which image is most appropriate, but for the given context.

So it's really important that we get from this next exercise that we're not just going to put any old image in that might be slightly relevant to the context of the article for example, we need to make sure we pick an image that's going to be really suitable for what the message that we're trying to convey, okay? So the first scenario or the first context is an image to encourage readers not to use plastic straws.

So you might just want to pause the video for a moment and have a look at the three images and think, okay, if I need an image, that's really going to scream out not using plastic straws, which one of the images would I pick? Okay so pause the video, un-pause when you've got one.

Okay, so of the three images I would first of all personally, I would rule out the one on the left hand side, the bright colour straws, because although it's a really nice image, it doesn't really say not to use plastic straws.

In fact, actually the straws look quite attractive and I'd probably want to use one of those in my drink.

So I think maybe that's not the image that we're going to use.

And what'd you think about the other two images? Because the one on the right hand side is kind of nice because it's still it's brightly coloured straws that attracts my attention, but they're paper straws and not plastic straws.

But actually if I'm being honest, I think the one that I would use is I would use the one in the middle because the one in the middle really kind of shows you the consequences of maybe using plastic because it's not biodegradable and it ends up maybe in places where we don't want it to be such as the beach, which would be a nice place to be but if we see plastic straws or plastic waste there, that's bad for the environment and bad for the earth so maybe personally I think the one in the middle really highlights why we wouldn't want to use plastic straws.

Okay, so hopefully you've got the hang of this exercise now, 'cause I got two more for you.

So the next one is which image is most appropriate? Now the context here is an image for an anti-bullying campaign poster, okay? So poster's quite important here.

So think about what kind of image we might include on the poster and in particular in relation to anti-bullying.

So again, just pause the video and when you've got an answer you can un-pause.

Okay, so again which one would you pick? Now personally, I would rule out the one on the left hand side again, and that's because it's a cartoon image.

And I think if something is a serious matter such as anti-bullying a cartoon image like that might come across as a bit humorous, and this is clearly not a humorous issue.

So if we look at the other two images, I think you could have an argument so there's a case for either of the images, so which one did you pick? Now the one in the middle and I think it's very powerful image and it clearly shows somebody is upset, but it doesn't necessarily show anti-bullying.

Whereas the the one on the right hand side has that very clear text that says "stop bullying" and the consequence of it that it hurts.

Now, what I want you to think about here is also the fact that it needs to go on a poster.

So a poster is something that we don't often spend a long time reading, but we glance at and we need to very quickly get the message across from what's on that poster, okay? So I would say that maybe the one on the right hand side, because of the writing is probably the best one to use.

However, if you did pick the one in the middle, I wouldn't say you're wrong, if we had some nice messaging around that image such as anti-bullying and the same kind of words around that image I think that one would also be a good one to use.

Okay, so the last one I've got for you.

So this one is which image is most appropriate to advertise a family friendly hotel in Spain? Okay, so again if you can pause the video for a second and then see if you can formulate an answer.

Okay, so which one did you go for? Now this one's an interesting one.

And again, there's no necessarily right or wrong answer, but I'll give you my opinion on this.

Personally I think if I was looking for a hotel for my family to stay if we're going abroad one year, I would like to actually see what the hotel looks like.

I don't want to see an artist impression of just a generic kind of hotel.

Therefore the one on the right hand side, I think I would rule out again straightaway.

And what did you think about the left hand side image and the middle image? Now the one of the hotel bedrooms I actually really liked that image because I would definitely like to stay in that bedroom if I was going on holiday.

But does it say family friendly? I know for a fact that my kids would straight away look for the pool.

If we got to any hotel, they'd say, "What does the pool look like?" And I think so the one in the middle I think might attract families.

And also you can just see a slight kind of a water slide there on the right hand side of the image.

So again, that maybe suggests that it's more appropriate for children.

Though saying that I'd definitely go on the slide as well.

But I think the slide shows that maybe it's a family friendly hotel.

So I personally would pick the one in the middle.

Okay, so now we've worked out what is an appropriate image for a given context.

The next step will be for you to go and find an image that you think would be appropriate for whatever context you're getting an image for.

So I've got a question for you, which images on the internet are you allowed to use? Okay, so look at the three options on the screen now and decide which one you think is the most appropriate? So option one, I'm not allowed to use any of them without asking the permission of the person who created the image.

Option number two, all of them, if they posted it online, they are automatically accepting that anyone can use them.

So if you find something on Google images, for example, you can just use it because they've posted it online and therefore they've given you permission to do so.

Okay, or option number three only images that have been tagged with a specific licence that allows me to use them.

Okay, so if you just pause the video and think about the three options, digest them and think, maybe uppause the video once you've picked the option that you think is the correct answer.

Okay, so hopefully you've got an answer in your mind and we're not going to give the answer just yet.

What I'd like to do is for us to explore this a little bit more.

Okay, so I've got another question for you.

What can happen if I use an image without permission? Let me just expand on that question a bit more.

What could happen if I use copyrighted material without permission? Is there a difference between those two questions? Okay, well let's, to answer that question, I think we need to know what copyright is.

Now if you've never come across copyright before copyright is a law, a licence that is applied automatically without you doing anything to anything that is creatively yours.

So if you make something that's creative, then we have a copyright licence which restricts people from being able to use it without asking for your permission.

So that would include things like music, any the music that you've written, maybe any artwork that you've created, a book that you've written, or maybe a film that you've made.

Now, all of those have that copyright licence applied to it.

So what happens if I do use copyrighted material without permission? Well, there's a UK law called The Copyright, Designs and Patents Act in 1988.

That was when it was first created.

And that says copyright infringement, that means if you break the copyright law, it can lead to substantial penalties and they can include a fine up to £50,000 and/or a jail sentence for up to six months.

That may seem quite extreme, in reality it's pretty unlikely you'll get a jail sentence unless of course you've been warned by the police and you're constantly breaking the law then that's what might lead to a jail sentence.

But in reality, it's more likely to be a fine, but the point there is the fact that if you do break it and you haven't asked for permission, then you are opening yourself up to the fact that you could face a criminal prosecution and a fine.

Okay, so let's say that you have created something and it's protected by the copyright law.

But sometimes you might feel that that copyright law is too restrictive.

I mean maybe you might want to share your work and you want other people to collaborate and build upon your work without them having to come to you for permission first.

Well, what you can do is you can apply something called a Creative Commons licence.

And that allows you to be very specific about exactly how you're willing to let others use your work without them having to come to ask you for permission.

So we've got an activity for you to do that relates to the Creative Commons licencing.

So what I need you to do is go over to your worksheet and navigate to task one.

Now task one gives you a set of scenarios.

Now you need to use the Creative Commons website, which is on your worksheet to determine which Creative Commons licence should be applied.

Now you might come across a couple of words that you might not be too familiar with and those words are adaptations.

Now adaptations essentially means any changes or modifications.

And the other word is commercial use.

So if you've not heard of that term before commercial use essentially means making money from it.

So these words are also on your worksheet to remind you.

So I'd like you to head over to your worksheet and complete task one where you're going to use the Creative Commons website to apply the appropriate licence.

So pause the video and when you've done that un-pause the video and we'll continue.

Okay, so how did you get on with that? So what we're going to do now is we're going to go through the two scenarios that you were given, and I'll tell you maybe what the answer should have been, okay? So first one, George likes creating digital music using code.

Now he doesn't mind if people download and make changes to his music, but if they share any modifications he also wants them to share the modified file for free.

So they can't make any money from any modifications that they've made to his music, okay? So what licence did you come up with? So hopefully it was this one.

So you should have selected where it says, allow adaptations of your work to be shared.

You should have selected, yes, but only as long as others share alike, they also share that work and allow commercial uses of the work.

So does George allow them to make money from the work then the answer is no to that.

So the licence that should have been applied is the Attribution-NonCommercial-ShareAlike 4.

0 International, rolls off the tongue doesn't it? Now, if you shared your work, you can put that wording in.

Alternatively, you could use the images that might be a little bit more friendly, okay? So let's go to the next one then.

So meet Rebecca.

So Rebecca is a teacher who posts her lessons on a website for other teachers to use.

Now she's happy for others to edit her resources, but if they do that, she doesn't want them to share any of those adaptations with others.

So if they make any changes to the lesson she doesn't want them to then share that work with the changes in place, okay? Now she also doesn't want anybody to make any money from her resources so if people have downloaded Rebecca's lessons then she doesn't want anybody to then put them on another website and try and sell them, okay? So the answer we should've got is that where it says, allow adaptations of your work to be shared.

The answer was no.

And allow commercial uses of your work, the answer again is no.

So the licence we needed was the Attribution-NonCommercial-NoDerivatives 4.

0 International.

Again, quite a mouthful, but also you can see the images that could have been used underneath her work as well, okay? So the next activity for us to do is to actually put this into practise.

So we're going to build upon the work that we did last lesson, and that was the help save the earth in three easy steps.

So what we need to do in this lesson, is we need to find three images that suit the three articles on that documents.

So I'm going to demonstrate how to do that.

So I'm going to head over to the worksheet now, and I'm going to show you how to use the Creative Commons website to do a search and hopefully to insert some appropriate images.

Okay, so I've headed over to the worksheet now so I can check out what the task says.

So it said, add an appropriate image to each of the three steps within the article link below.

You must make a copy of the document, edit the image where necessary, and each image must credit the author.

So what's really important is that you ask your parent or carer for permission before attempting the task 'cause Oak National Academy are not responsible for any third party content.

Now the documents that's linked below on this document is something that we started last lesson.

So if you want to continue working on the document that you started last lesson, then you just need to open that.

But if you want to start a fresh then you can click on this document and make a copy of it.

So if I head over to that document, so it should look like this.

Now this opens a non editable version.

So if you want to make a copy of it, you want to sorry, edit this.

Then you do need to make a copy.

So if you were going to use Google Docs, you go File and make a copy.

So I'm going to go ahead and do that.

It tells you where you want to save it.

So I'm just going to save it there, it's fine, okay? But if you wanted to do this in a different word processing software, such as Microsoft Word or Open Office, then you can click on file and you go to download and then you can download it either as a docX file, which is Microsoft Word or the ODT, which is open document format.

Okay, so those are your options.

So I'm going to just go ahead and get rid of this.

And I'm going to work on my copy of the document.

So you can see there we've got three articles and for each one of the articles you need to add an appropriate image, okay? So not just any old image that might vaguely relate to it.

I want to really read the article and think what image would I like to pick? So we're going to go through the first one together.

So the eat less meat and then after that, you've got to pick, do that yourself, but also do it for article two which is refuse single-use plastics and article three which is plant a tree.

Okay, so let's start off by reading eat less meat, it says, did you know that the meat industry is responsible for approximately 20% of the world's greenhouse gas emissions? Then we've got a link there.

It says eating more veg is not only good for the environment, but it's also great for your body.

Why not try a meat free Monday? So we've got quite a few options there, possibly might look for something in relation to greenhouse emissions, but also we might want to do something to do with vegetables, maybe, okay? So what I'd like you to do, and this is where you need to ask your parents or carers for permission, is on Google, if you search for Creative Commons search.

Now the great thing about this is that the Creative Commons search will only search for images or content that has the Creative Commons licences already applied.

So if I click on that website there, it'll take us to a search option.

So let's think about what we want to search for, okay? I could search for maybe meat free or something like that let's go back to the article, it says, eat less meat.

I could search for eat less meat, but web searches tend to work by looking at the keywords that you put.

So if I put eat less meat, the chances are I'm going to see pictures of meat because I've used the word eat and I've used the word meat and any images that are tagged with eat and meat, then it will put them together and show you the results for that.

So you'll probably get images of people eating meat, which is not what we want for this article.

So I'm going to pick one that's relation to healthy eating and vegetables.

So I'd quite like to maybe search for a salad.

So I'm going to type in here salad.

Can see here I've already pre-searched that before, I'm going to click search.

Now, this is showing me all the images that have the Creative Commons licence applied.

Now you can scroll down and find an image that you think's suitable and there'll be absolutely loads.

So you can always click load more results and it will keep going until it runs out of images that have been typed with the word salad.

Now I noticed when I was going through this, I quite like this image, the very first one, I think that's a really nice image it might be suitable to my article.

So let's have a look at what licence has been applied to it.

So if I click on the image, it'll say the image was marked with the CC BY-NC-SA 2.

0, which means that you need to credit the author, non-commercial user so I can't make money out of this image.

And also I need to share adaptations under the same terms. So if I make any changes to my image or this image sorry, then I must share it under the same Creative Commons licence.

And I probably am going to do that 'cause I do want to resize it, I might even crop it maybe even re-color it, we'll see.

So the chances are I am going to make some adaptations to it.

So to get this into my documents, I'm going to right click on it, I'm going to copy the image.

If this doesn't work, then you might need click save image as and that will make a copy of it.

Download a copy to your computer and then you need to reupload it into your Word process document.

But I'm just for the time being safe, copy image work.

So I'm going to click on copy image.

I'm going to go ahead and move over to my documents.

I'm going to put it in my meat article here.

So I'm going to right click and paste.

Okay, and it did work.

Now, if you were going to, if you download it to your computer, there's an option to insert and then you go image, and then you can either upload it from your computer, okay? So I've got this image now.

You can see it's massive, which is not ideal for my article.

That definitely doesn't look great.

No one is going to read my article if you just see a massive image.

You're not going to scroll down and read it.

So I need to resize it.

So when you select an image, you can see you've got these blue dots around the image.

Now, if we pick the ones in the middle, like here, okay? Or here, then what that does it changes the aspect ratio which means it squishes it down or it makes it super wide or super thin, okay? And the image gets distorted and doesn't look like it originally did.

So if we want to keep the aspect ratio, so keep the same kind of percentages of height and width then we always use the ones in the corner.

So I'm going to start off by selecting the one in the top left corner, I'm going to drag it down.

You can see, although it's making the image smaller, it's not making it look squished or wide or thin.

Okay, and that's probably about the right size of the image that I want, maybe a tiny bit smaller.

Okay, so at the moment it lacks quite a bit of flexibility in terms of where I want to put the image.

If I put it down, it makes something must gap in my documents.

So that's not ideal.

So let's have a look at the options that I've got for my image, okay? You'll notice that when I click on the image, look at the task bar here, where I've got my toolbar, sorry, where I've got my different icons that I can use.

If I click on the image, notice how it changes and all of a sudden I've got some image options there.

I've also got this button here, which is to crop the image.

Now cropping means take some of the image off.

It's like snipping bits off the image.

So if I just make my image a bit bigger so I can see it, going to resize it to smaller later on, if I did want to crop this image, I mean, to be honest with you, I think this image looks okay as it is, but just to demonstrate the purpose of cropping, I can click on this crop option here.

Do you see the way those blue little dots there to play with these black lines.

So again, if I'm using that black line then if want to drag it down and get rid of that salad above and just keep the spoon in and let go.

It shows you what it's keeping and what it's getting rid of and if I click off that, you can see I've now cropped the image so it's got rid of some of the image for me, okay? So let's resize that a bit smaller.

The other thing I want to do is make it kind of wrap around the text and that's called text wrapping, right? So we have some options at the bottom here, but let's straight away go into the image options and you can see all the controls that we have.

So you can see I'm blocking the view here.

So I'm going to move yourself to the bottom there I go.

Right so let's look at text wrapping.

So we have different options for text wrapping.

We've got inline, wrap text, or break text.

Now, currently it is inline.

So what I want is you can see the way the text wraps around the image in that preview.

So I click on that, it changes it and you see the way now the text is wrapping around the image and that looks a lot neater.

Now I have got a slight problem with my article number one.

So if I move it up, it doesn't look particularly great and the reason for that in this instance, and it is only in this instance, notice how that hyperlink at the bottom here so plastic pollution there, that hyperlink is a lot, it just is very small whereas this uses the whole line so it can't actually, because it essentially treats it as one big word it can't wrap anything around it.

So we've got an option there, we could either try and just make this image smaller or make it maybe make it fit underneath the hyperlink like this.

The image still kind of goes into the next article which I don't quite like.

So the other option is to reduce the size of this hyperlink.

This is showing the full hyperlink which is fine but if I click on it, and then use the edit tool, what I can do is although I need the link to stay the same, the text could change.

So maybe I might just want to keep it to just say earth day and let me just delete all the rest of the text around that.

So this is just what the person viewing the document will see.

It's not actually the full hyperlink.

The full hyperlink will still stay the same.

So I click apply, that then makes that a lot smaller, and now I can wrap my image around it so there we go, it's just being a bit slow to react.

Now I can wrap my image and it looks a lot neater and maybe in line with the article as I want it to, okay? So I'm going to take the text wrapping away, so that menu away, I'm going to keep the text wrapping in place but reduce that menu.

The other thing I wanted to look at is really think if you want to make the image work properly I'd like you to have a look at the other things we can do, okay? For example, you might also want to rotate it slightly so it's kind of at an angle if you wanted to, so if I select the angle like this, see the way it's tilting it, you might like that.

It might look like it's like stuck on like in a photo album or something that's quite nice but I don't want to do that for mine I'd like to just keep it a zero angle.

I'm using the up and down arrows here but of course you can just type in a number.

Okay, so I'm going to keep that as it was.

The other thing you can do is recolor it, okay? So I think I might be in the way again here which isn't ideal so I'm going to move myself back up to the top, there I go.

Right, so we've got options for recoloring so this means it puts kind of some kind of tint on the image so let's have a play with these.

So I click on that, it makes it red.

That doesn't look like I want it to that certainly does not look like a salad, so I pick green, no that doesn't work either for me so let's have a look at some of the other options.

I could make it sepia so a brown kind of tone.

Again, now it actually looks meaty which is definitely not what I want.

Let's have a look at the other two options that I might consider.

So this one that's like a negative effect again you can't even tell it's a salad anymore.

Black and white, yeah that's okay, it's okay but still not quite as good as the original so actually in this instance I'm just going to put no recolor and keep it as original colour 'cause I think that's exactly what I want it to be.

But any other images that you're using for example, plant a tree, you might pick a picture of a nice healthy looking tree but make it look black and white so maybe it gives the impression of something that used to be there or something that was old but I'll let you pick whatever you think is appropriate.

So really the aim of this task is for you to go through each of the three articles, really read them, pick an image that you think is appropriate, and do all the formatting options.

Now the last thing I have to do, is make sure that I don't break the copyright law and also I apply the licence appropriately, okay? And now what's really nice about this Creative Commons search as well is rather than having to worry about how do we actually credit the author appropriately? Well actually it does this bit for you because it gets all this information, I can click on copy there and it puts that into my clipboard so all I need to do now is I need to paste it in the right place.

So I'm just going to hit enter here a couple of times and I'm going to right click, I'm going to paste and it puts it in like that, okay? So that's not, you know, it's still not ideal so let me show you the difference.

Look I had two options there so when I right click and paste, okay? Oops I didn't mean to do that.

Let's just undo those 'cause remember I've got the undo button.

Okay, right I've got post without formatting so I'm going to paste it once and then underneath it I'm going to paste without formatting so you can see the difference, okay? Now the good thing about the pasting without formatting is it keeps the format of the document the right font sizes.

The bad news is that it removes some of maybe the hyperlinks that you did want to include on there 'cause it's required for you to do so.

So I'm not going to use that all I'm going to do is keep that in but then make it the same font as the rest of my article so that's a Quicksand font so I'm going to highlight this, I'm going to make it Quicksand, let me just search for it.

Oops, there it is, I missed it okay, so now it's Quicksand, I'm going to reduce the font size to about that okay, and then I can make it maybe a line on the right hand side next to my image, okay? So there we go, perfect.

So your task now, so I'd like you to pause the video now and I would like you to have a go at doing this so open the document, open your worksheet and follow the instructions and place three images for each one of the articles, okay? So once you've done that, un-pause the video and then you can restart once you're ready.

Okay so that's all for this lesson.

I really hope that you managed to find some images that were appropriate to the articles withinside that document and I hope that you referenced them properly as well to make sure that you haven't fallen foul of any copyright restrictions.

So we'd love to see your work and if you'd like to share your work with us then please ask your parents or career to share your work on Instagram, Facebook, Twitter tagging @OakNational and #LearnwithOak.

So I'm looking forward to seeing your next lessons.

So that's all from me.

So I'll see you next time.