a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience

using our voice to speak powerfully and clearly

how we use our posture and gestures to communicate meaning and feelings

variation in pitch through the rise and fall of a person's voice

Presenting a persuasive advert

English

Analysing the features of a persuasive advert

Generating vocabulary for a persuasive advert

Generating phrases for a persuasive advert

Generating a headline and opening for a persuasive advert

Writing the first paragraph of a persuasive advert

Writing the second paragraph of a persuasive advert

Publishing a persuasive advert

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Healthy eating adverts: persuasive writing

When presenting, which of these aspects should you think about?

variation in pitch through the rise and fall of voice

the eye contact we make with the audience

Which of the following refers to **pace**?

Put the stages of the presenting process in the correct order.

phrases that are considered ‘tongue-twisters’

words/phrases I want to emphasise or deliver in a specific way 

Which words or phrases should you identify and rehearse when preparing to present a persuasive advert?

a video of someone speaking about something

a speech or talk in which a new product, idea, or piece of work is shown

Which of the following features in a persuasive advert are used to hook the audience?

what makes a product better than others on the market

a particular group at which a product is aimed

to occupy or attract someone's interest and attention

Match the vocabulary to the correct definition.

It is cased in chocolate and it is healthy.

It is made up of mostly oats, nuts and dried fruits.

What is the **unique selling point** of the chocolate energy ball?

Which key persuasive **linguistic techniques** have been incorporated into your persuasive advert?

Which of the following features will you want the audience to remember due to its catchy nature?

Presenting a persuasive advert

Lesson outcome