the different aspects that can influence whether people take part in sport or physical activity

the process of advertising and communicating a strategy to attract a larger audience

refers to the resources, facilities, programmes, and opportunities available to support participation

how easy it is for people to take part in an activity, especially if there are barriers

Strategies to improve participation

Physical education

Engagement patterns of different social groups

The factors that affect participation

Data analysis of engagement patterns

This unit will examine the socio-cultural factors that impact on physical activity, sport and society. Understanding engagement patterns of different social groups and factors affecting participation require an ability to interpret and analyse data.

Socio-cultural influences: engagement patterns

print and hand out flyers to the target audience

An example of a promotion strategy would be...

Match the places to promote a strategy to the relevant target group

Ash has limited disposable income. Which sport is he less likely to have access to?

If Ash's barrier to access was his low disposable income, the club could break down this barrier for Ash by offering {{}} rates.

Providing more female coaches will enable more positive role models for girls. This is an example of increasing the {{}} for girls.

adding more adverts on social media to advertise a swimming club

increasing the opening hours at a swimming pool

Match the example to the strategic factor.

Which of the following factors contribute to increased physical activity?

Gender, age, socio-economic status, ethnicity and {{}} are key factors that affect participation. 

Put the following groups of people in order of least likely to be active to most likely to be active.

Which of these groups is a priority group?

men are more physically active than women

younger people are more physically active than older people

people with more money are more physically active

discrimination and racism can affect participation of different groups

Match the research findings to the factor it relates to.

can influence whether people take part in sport or physical activity

the process of advertising and communicating a strategy 

refers to the resources, facilities, programmes, and opportunities ava

how easy it is for people to do an activity and overcome barriers

Exit Quiz

An example of a promotion strategy would be...