a symbol made up of text and/or images used to identify a brand or organisation

a set of letters that share a similar shape and design

the visual elements (such as logo, colours, and fonts) that create a company's public image

Text type and logo design

Art and design

The basic principles of graphic communication

Introduction to typography and logo

Hand rendered working methods: wet media

Hand rendered working methods: dry media

Digital working methods: manipulating images

Digital working methods: combining images and type

Layout and composition

Graphic Communications: the influence and application of sources

This is a teacher led unit which introduces to pupils to the skills within their endorsements. Through a series of workshop activities, students experiment with a range of materials and techniques. They develop a range of studies exploring mark making media, print and mixed media.

Foundation workshops: an introduction to the areas of study

Which typeface typically has small decorative strokes at the ends of letters?

Kerning is the adjustment of the {{}} between individual letters for better visual balance.

What is a key quality of a good logo design?

Which type of typeface is often used for attention-grabbing headlines?

Typography is the art of arranging type to make written language legible and...

Text type and logo design

Lesson outcome