the distribution of visual weight in a work of art

the arrangement of opposite elements to create visual interest

the part of the design that catches the viewer's attention

the arrangement of elements to show importance, guiding the viewer’s eye

the feeling of harmony between all parts of the artwork

The basic principles of graphic communication

Art and design

Introduction to typography and logo

Text type and logo design

Hand rendered working methods: wet media

Hand rendered working methods: dry media

Digital working methods: manipulating images

Digital working methods: combining images and type

Layout and composition

Graphic Communications: the influence and application of sources

This is a teacher led unit which introduces to pupils to the skills within their endorsements. Through a series of workshop activities, students experiment with a range of materials and techniques. They develop a range of studies exploring mark making media, print and mixed media.

Foundation workshops: an introduction to the areas of study

Why is colour important in art and design?

Which of these is an example of graphic communication?

Examining and comparing visual components

What is the main purpose of graphic communication?

What are the basic visual elements in design?

A visual hierarchy arranges elements in order of ...

The basic principles of graphic communication

Lesson outcome