someone famous or trying to be famous through posting content online

in this context, the viewers or followers of an online influencer

in this context, to engage is to like, comment or interact with an online post or social media account

Understanding online influencers

RSHE (PSHE)

How algorithms influence what we see

Understanding my power online

The power of data

This unit explores the forces shaping online experiences, teaching pupils to critically evaluate digital content. Pupils learn about online influencers, how algorithms work, their own power online and the role of data, developing understanding of how and why their online experience is curated.

Media influence: Who decides what I experience in the online world?

like, comment or interact with an online post or social media account

Match the word to the correct definition.

Influencers can exaggerate online to become more popular.

All influencers live easy and perfect lives.

Influencers can be paid to say things online.

Influencers are only motivated by passion.

Influencers can be motivated by passion, {{}}, fame and money.

Which are tactics used by influencers to get more likes and followers?

The influencer says the post is sponsored.

The influencer recommends a product in the post.

Which are ways we can tell if something is an advert?

Someone who is {{}} is genuine and honest about who they are and what they like.

Not all games and videos are suitable for children.

It is not important to keep personal information safe online.

People do not have to tell the truth online.

the amount of time that we use digital devices

Social {{}} is websites and apps used to share words and images with other people. 

a feeling that influences how you respond to the news

information that is not true but looks real

{{}} is an image or video created to tempt you to click on it.

Understanding online influencers

Lesson outcome