Lesson video

Hello everybody and welcome to lesson five of six on how we can make a difference in our communities.

I'm Mrs. Baker, and I'll be taking you through today's lesson as ever.

I hope you're ready to learn.

You've managed to find a nice space for yourself to work in without too many distractions.

Don't forget if you're not using your phone to cover this lesson, please turn it off so it doesn't take your attention away from me in the learning.

And if you are using your phone, perhaps you could turn off the notifications and things so you don't get distracted while we're doing our lesson.

If you have got your notes available from the previous lessons, they'll be really helpful for you while we go through today's lesson.

Because today we're going to be talking about all of the kinds of campaigning and actions that you guys can take, so it's really important.

One, it's going to be all about the ideas that you've got.

We've done our planning, we've put about our action plans, and now it's time to think about what you are actually going to be doing.

That's going to be making a difference for those tasks that you are really interested in or those topics and areas that you would create that positive change for.

So once you found somewhere, that's great to learn I'm going to meet you in a moment and we'll get started.

Hi everyone.

So let's first make sure we've got everything we need to prepare for today's lesson.

Obviously our brains are going to be working really hard because this is all about the campaign actions you guys can take.

Something to write with and something to write on.

As ever it's going to be very helpful.

Highlighters if you've got them or some kind of colour pencils can or pens can be really helpful too.

So please feel free to pause the video now, if you need to, to go and grab any of those along with notes from previous lessons, if you think you want to look back over the ideas that you've had, that will be wonderful.

And I shall see you in just a moment.

For those us that are ready, let's get started and look at the overview of today's lesson.

So today we're going to have a recap of what skills that we've used, because as we know, we have to keep developing our skills all the way through, and we use them constantly throughout this project.

So it's so important to make sure we're keeping an eye on the ones that we're using and seeing how they're developing.

Then we're going to talk about what a campaign can actually look like, and hopefully you'll get some ideas from some Aboriginal campaigns that have taken place.

We're going to look at the idea of what direct and indirect action is, and the fact that you've got the option of using different types of actions within your campaigns, and then what type of campaigns there are and a chance to develop your action plans even further based on the ones that you started last week.

So a nice quick task to get you started, then everybody, again, assessing these skills that you've been developing.

Remember these are the key ones that examples tend to look for and tend to ask you about in exam situations.

So make sure you are having lots of examples of how you've met these or what you'll be doing to meet these perhaps how other people have helped you meet them as well while you've been working with them.

So one sentence to explain how you've used them or how your skills in this have developed through going through this project and these lessons so far, and then we'll be ready to meet again.

Pause this video now, then please, and complete this task.

So let's remind ourselves what citizenship action is.

Once you selected your topic or issue and carried out your research to know there is a need to do something, you need to decide what the something should be.

This is what we call citizenship action.

There are many different types of action that can be taken.

The type that you choose will depend what your topic or issue is, what skills you have.

And importantly, who you're trying to influence.

Action can range from writing a letter to a local counsellor, to draw attention to an issue, to organising a conference, to educating people about your course.

It all depends on the skills and time that you have available and who you need to influence.

So you can see that that before you can even think about the campaign that you might want to run, you need to know how much time you have and who you are trying to influence and help.

So those are two key things that I hope by now within your projects and issues you've already identified.

So you should be able to now start thinking about a campaign that you would like to run.

Thinking about the topic you've chosen and the research you've completed, I'd like you to write a mind map, of any possible action you could come up with.

Now, you might want to split your action down into action that you could take in school action you could take locally or action you could take nationally.

Alternatively, you might have different ways that you'd like to structure this.

So please feel free to do so, as long as you have a range of different actions, you could take for your issue.

Pause the video now and complete the task.

So let's catch up with Tyler and the "Homelessness Grieve" and see where they are.

Last lesson, when we left Tyler, Shaban, Alia and Zofia were writing their action plan.

They carried out the research and found they needed to adapt their original ideas.

They've now set targets.

And have started to write that action plan.

They are now ready to think about the type of action and campaign that will be most effective.

One of their ideas was to teach younger students about homelessness.

They set their targets as we discussed last week, 100 students to be taught in year seven and nine.

And to persuade 50% of the classes to tell somebody else about the idea.

They wanted to make people in general, more aware of roughs sleepers and set a 20% target in a number of people in the town that would support or be aware of that.

They wanted to increase the number of pupils in class who knew where rough sleepers could get support.

And they also wanted to see the local clarity being supportive more, and they were going to do that by increasing donations from the school.

So those were the big aims that the group had broken down into smaller measurable targets.

And I hope by now that you've had the opportunity to think about your big aims for your topics and issues and some smaller measurable targets that you can judge your action against when you are evaluating and completing.

So, next task using the targets and aims of Tyler's group create a list of actions that could help the group reach their targets.

Pause the video to complete your tasks.

Okay, so here's some feedback and some ideas that you could come up with.

So let's have a look at the target, a hundred students in year seven to nine to be taught about homelessness, and then encourage them to tell somebody else about the issue 50% of them.

So possible way to teach the students would be to go into lessons to teach classes, or they could make a video to show to the classes so they don't physically have to be in the class.

They could just ask a teacher to play the video.

They could design and give an assembly.

Perhaps that way they could get to a hundred students all at once.

Make a leaflet so the classes can tell other people that would help them hit their 50% task.

They could make a social media slide to share on their school's social media slides and encourage other adults to share that for them.

And that would be another way to get other people to learn about the issue.

So how can they get 20% of people in town to support rough sleepers? Well, again, they could rely on the school social media.

If they designed a social media slide, they could ask the head teacher if they could use the school's social media accounts to talk about their issue.

Another option would be to write a newspaper article, asking for support and do an interview with some journalists, explain why they're helping and why they think it's important.

In order to increase the number of pupils in our class who knew where rough sleepers can go for support by 50%, the group could release information leaflets that have all the details on, or they could make posters that go around the school with all the information on.

And in order to increase the number of donations, the local clarity receives, the group could organise a donation campaign to collect items, and they could also promote the campaign in their classes to make sure people bring things in.

So as you can see, this group has got a range of actions they can now take in order to meet their targets.

And it depends on which they feel most strongly about and which they feel will fit into the time they have and the skills they have available.

Let's think about what kind of action we can take.

Direct action is action taken by individuals and groups to further their aims. It can include going on a march, boycott holding a public meeting and other activities.

I expect most of you recognise holding a meeting or going on a march, but you might wonder what the word boycott means.

A boycott is where you refuse to buy certain products from perhaps a company or an organisation that you don't agree with their activities from.

So you boycott that organisation or that company.

Indirect action is a form of campaigning using other methods.

For example, letter writing, making leaflets to raise awareness, petitioning, lobbying MPS, and Councillors.

So in this way, you are still taking action.

You are still raising awareness.

You are still making your point, but it's in a more indirect form.

You're using another method in order to do it.

And finally, a third key term for this lesson, you need to know who your target group are.

It is the group or organisation you are aiming to influence.

So for our homeless action group, a lot of their target group are the students in their school because they want to increase donations from students in their school.

And they want to educate students within their school.

So for much of that action, their target group will be their students at school.

So looking back at campaigns, we are aware of identify if they use direct action, indirect action and who their target group was.

If you'd like to, you could complete a chart like this, or you may just want to write it down in note form.

So we're thinking about these campaigns that we've looked at so far.

What type of action did they take? Who were the target groups? If you'd like to pause your video now to make a copy of the chart, you can.

Alternatively let's have a look at the case studies.

What do you recall? Marcus Rashford is 22 and he plays for Manchester United.

Boris Johnson announced that he was going to stop providing 15 pounds a week in meal vouchers.

So those are free school meals over the holidays.

Marcus Rashford campaign against the government decision.

He was involved in collecting signatures for a petition.

He did media interviews and wrote letters.

So can you identify the target group for Marcus Rashford's action? Can you identify his methods? This is Christina Adane.

She created the online petition again, speaking to Boris Johnson about free school meals and Marcus Rashford supported her petition.

So can you identify her target group? Can you identify her methods? Jamie Oliver here, he's organised campaigns, including healthier school dinners, trying to get taxes put on sugary drinks and sugary foods and the #Adenough.

So what kinds of campaigns does he use? He uses the media a lot and he does influence government.

So what kind of action and who is his target group? Who does he try to convince to make a better school dinner? Who does he try to convince talking to these a new tax? Then we have Greta, she's our environmental activists.

She campaigns on climate change.

She organised the school strikes for climate.

She speaks to government leaders and world leaders in conferences.

So who is her target group? Who does she want to take action? And how does she go about doing this? What form of action does she take? Then we have Little Miss Flint.

So she started her action at eight years old, writing a letter about water pollution.

She then moved on to social media to organise a fundraising page and organised for over 250 thousands dollars and thousands of bottles of water to be donated.

So who is her target group? Who is she trying to influence? And what actions did she take? How did she carry out her campaign? So here's some feedback then.

Hopefully your chart now looks something like mine.

So we could see that Marcus Rashford's campaign was free school meals.

He used indirect action in terms of letter writing and the petition and his target group was the government and the prime minister.

Christina Adane used free school meals.

Again, same campaign indirect action as an online petition.

And again, she was trying to influence the government and the prime minister.

Jamie Oliver talking about his healthy meals.

This too was a petition and he was influencing the government and schools because obviously school camp or school canteen have all the control really about what goes on to school dinner plates.

Greta Thunberg with the environment.

She has direct action, including speeches, marches, and strikes.

She is influencing government and government leaders.

Then Little Miss Flint with safe water, indirect action with social media and letter writing.

And she influenced her local authorities and governments.

So there's a range of different actions going on indirect and direct, but you'll notice that most people tend to use indirect action.

And there's a range of target groups also being highlighted here.

Your campaign can take whatever form you think it should to reach your aim and target.

Sometimes you may need more than one part of your action to make it work.

Let's revisit Tyler and his team to see if the ideas they have come up with are the best ones to achieve their targets.

So here's this homeless campaign that they've suggested, and these are the suggestions that we have.

At the moment they've got quite a few different ideas, haven't they? And certainly some of them do seem to be linked to a possible target group.

And they've certainly got ways of meeting the target.

I would like you to pause the video and using the worksheets or next two slides suggest how other actions could be used for the homeless group.

So looking at the next two slides with me, or alternatively, using the worksheets attached to this lesson, can you suggest any other action that the Homelessness group could take.

Then for the second part of this question, thinking about your topic, which of these action ideas could be successful? Which ones could help you achieve your targets? So if you're going off to use the worksheets, please pause the video now, if you're staying with me, we can look at the worksheets together.

So here's another chart.

And it gives you a list of actions and examples that you can use.

So thinking about Tyler and his group, let's have a look and see if there's any of these they can use.

Presenting a case to others about the written issues, spoken.

About the issue written or spoken.

Well, we know they need to present a case to their students to help them learn about it.

So maybe some of these examples would work.

They've talked about writing a newspaper article, but I don't think they've got thoughts about the idea of writing a blog to raise awareness.

And there's no mention of a decision-maker in any of their ideas.

So perhaps you might think that one of these would be a better idea than something the group has already.

So you could complete that if you'd like to.

They're not coming up with consultation, they're not really organising events, but they are representing other people's views.

So perhaps that could be carried out as a class.

They're setting up an action group themselves, but that idea doesn't really support what's Tyler's group needs to do.

They've definitely thought about starting a petition, but they haven't included it so far.

If you think that would be a good idea for them to use, then you could recommend it.

Again make a video or a photo slide show.

It's something that has come up as one of their ideas.

So you may think that's a really good one to agree with.

So first task have Tyler antiquity recommended all of the ideas that they could to help with homelessness.

See if you could find any better ones you think they should be using to meet their targets.

And second task out of these ideas, which might help you achieve your targets? Are there any there that could help you in your action campaigns? What do you think you've got the skills and the time to do and how would it allow you to meet your targets? So let's have a look of some feedback for that question.

I hope you'll find it really interesting and informing to see some of the ideas that you could use for your project.

The Homelessness action group could achieve their fundraising target for the charity, by making a video or a slide show to share about who they are helping and why.

They could reach their target to increase the number of people in town who support rough sleepers by starting a blog and sharing it.

They could also create an information display for the local library or the local community notice noticeboards at the local supermarket so that people could find out more.

So there's a range of ideas there that we could recommend the Homelessness group that they could include that would help them reach their targets that they haven't thought about already.

Perhaps you came up with some of those or perhaps you came up with some different ones.

To improve this answer even better we'd see some of our key words that we've spoken about already in your answer.

So it would be really nice to see you using these confidently.

The Homelessness action group could achieve their target to donations for charity by making a video or a slideshow about who they were helping.

This is an indirect form of action.

However, the video could be played in the school assemblies and on the school media sites.

This could help meet their target group, local residents, and could help find out how many students were influenced by watching it.

They could also reach their target group to increase the number of people in the town who support rough sleepers by starting a blog and sharing it in the local newspaper.

This is another form of indirect action.

By sharing by social media, the campaign could reach lots of people and help to get their message to their target group in town quickly.

They could also put up a display in a place people visit regularly, such as the local library or community notice noticeboards at the supermarket.

Again, this is a good way to reach the target group.

So you can see there in that answer, this student's really aware that whatever you choose to write about or whatever action you choose, you have to think about your target group.

And they've also shown a nice, strong understanding of direct and indirect action.

So planning your action then.

When you're planning your own campaign actions, you need to consider the following and add your ideas to your action plan.

Who is my target group? And is it the same groups for all parts of my action? What will be the most effective type of campaign to influence my target group? Do I have any decision-makers important people that I need to aim my action at to make sure I try to influence them? Once this has been discussed with your campaign team, you're ready to develop your action plan again and begin your campaign.

Well, somehow we've come to the end of lesson five already, and there seems to be so much to do still, doesn't there? I hope you've seen a range of ideas there that can help inspire you to take your own action.

And if I were you, I'd be getting so excited by now because it's nearly time to do that project.

The thing that you've been working so hard at planning for and researching.

You're going to get that opportunity to really make a difference to people and stand back and feel really proud of what you've done.

So I can't wait to find out about all of those actions that you guys have been taking.

So another takeaway task to help keep you on track, thinking about your own topic or issue and using the ideas we've covered in the lesson, suggest a direct and indirect way of campaigning on your issue.

So see if you can come up with one direct way and one indirect way and talk about it with your campaign teams to see what seems to be the best.

Discuss your ideas with others in your action group and evaluate which methods of campaigning are most likely to help you reach your targets.

Please keep those targets in mind because we will be moving on next lesson to think about how we evaluate your work.

So by meeting our targets, it's one sure way to show just how successful you've been.

Very near the end of the lesson then and just a couple more things to do.

So, as I've said to you, I'm very excited to hear all about your projects.

And I'm really hoping that you've got to that stage where you're just absolutely desperate to get out there and make this change happen.

Of course, before you can do that, you need to finalise what your action campaigns can be.

So please share those with your teachers because they need to know what you're doing and they need to be kept up to date with everything that you're planning.

And we here at Oak National and definitely me, I would love to know what you're planning.

I'd love to be involved in it somehow if you think I can be, please do share those ideas, ask a parent or a carer to get to us via Twitter by tagging #OakNational, and #LearnwithOak.

Tell us about all of the things that you're planning and feel free to tag me in as well.

That's Mrs. Baker, and I'll be more than happy to find out exactly what you're up to.

We've got one last thing to do, you know the drill by now, let's go and find that exit quiz so we can see just how much you've understood from today's lesson, everybody.

And until I see you next time for what I just can't believe will be the last lesson and You take care of yourselves, keep planning and let's hope there's some fantastic action going on out there.

Bye-bye for now everyone.

You take care.