refers to the positive effects on a person's health gained from food, treatment, or an activity

a sentence starter followed by a comma which is formal in tone and often found in non-fiction texts

to highlight a difference, often between items or elements in juxtaposition

this is what makes a product better than others on the market

Writing the second paragraph of a persuasive advert

English

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Healthy eating adverts: persuasive writing

What should be included in the second paragraph of a persuasive advert?

the positive effects on a person's health gained from food

any of the food or substances combined to make an item from

a substance that provides nourishment essential for life

categories into which types of food are classified

Match the vocabulary to the correct definition.

What are the three main nutrients we are focusing on when communicating the health benefits of the energy ball?

What are the key health benefits of the energy ball?

detail added to describe the preceding noun

an adverbial signalling the order of events

a sentence starter followed by a comma which is formal in tone

Select the formal fronted adverbials that could be used to **contrast** information in the main clause.

It is made of oat, nuts and dried fruits.

It is made from chocolate and it is healthy.

What is the **unique selling point** for the chocolate energy ball?

Revisiting the information we need to include.

Deciding which grammatical techniques we want to use.

Trying to recall everything from memory as we write.

Which methods help us when preparing to write?

What are the main ingredients inside the energy ball?

It makes your hair and nails grow stronger.

It provides energy, builds muscles and supports digestion.

Which of the following persuasive techniques are used throughout a persuasive advert?

This lesson will be removed by end of Summer Term 2025.

Writing the second paragraph of a persuasive advert

Lesson outcome

This lesson will be removed by end of Summer Term 2025.