communicating emotion, mood or energy through visual art and design

the study of how colours can affect human perception and emotions

arranging letters and text in a way that makes them readable and visually appealing

Design an expressive letter form

Art and design

Graphic design: the art of letters

Create a concrete poem

Practise calligraphic techniques

Learn to draw typographic letter forms

Create  expressive typographic work

Pupils will investigate letterforms and practice calligraphic techniques, looking at the work of artists and designers. They will make concrete poems, playing with typographic forms to create meaning and communicate ideas.  They will design and create their own letterform composition.

Lettering: graphic design

What role does colour play in letter design?

A letter that conveys an emotion or idea.

change the size and layout of an artwork.

What can soft, curvy lines in a letterform suggest?

What should you consider when designing an expressive letterform?

Shape, colour and {{ }} can be combined to enhance a letterform's typographic impact.

colours made by mixing at least 3 different colours

colours made by mixing primary colours together

colours made by mixing secondary colours together

a handwritten letter, such as a birthday card or event invitation.

a set of letters that share a similar shape and design.

Graphic design is the art or skill of combining {{ }} and __________ in advertisements, magazines, or books.

typeface with an even thickness of stroke throughout each letter.

small line or stroke attached to the ends of letters.

What role does balance play in typography?

What is the purpose of using different styles and colours in graphic design?

Design an expressive letter form

Lesson outcome