Lesson video

Hello and welcome to our art lesson today.

My name's Ms Nadia, and I'm really excited to go on our learning journey together today.

Our lesson title today is Creative careers: graphic designer, and your outcome today is to be able to design a logo for a festival.

Your words today are festival.

A festival is a special event or celebration that brings people together in a communal setting.

Graphic designer.

A person who creates visual content, such as logos or advertisements and websites to communicate messages and ideas.

And our final keyword today is logo.

This is a unique graphic symbol or design that represents a brand, a company, or an event, making it easily recognisable.

Let's start our lesson with what is a graphic designer? Graphic design is the art or skill of combining text and pictures in advertisements, magazines, or in books.

Graphic design can be used to communicate a message, like packaging or a street sign.

Graphic design might also be decorative, like an album artwork or book cover.

We see many different examples of graphic design in our everyday life.

Look around you and see if you can find any examples of graphic design.

Clothing brand logos, book covers, food or drink wrappers.

A graphic designer arranges visual elements in different ways to convey a message to an audience.

These visual elements include: typography, symbols, colours, shapes.

There are many well-known graphic designers who have created logos we see around us every day.

Rob Janoff is known for the design of the Apple logo.

Carolyn Davidson is known for the very famous Nike tick logo.

Liza Enebeis is the founder of the Demo Festival, and Wang Xu is known for the Beijing Olympic logo of 2008.

Which of the following images is an example of graphic design? Is it A, B, or C? It's A.

Image B shows an example of what an interior designer might create, and image C shows an example of what an architect would create.

One example of graphic design is typography.

This is the art of arranging text using size, weight, and spacing.

These three different ingredients make up a font.

A font refers the size and the weight of letters, but a typeface is a set of letters that share a similar shape and design.

So you can see the difference in the box on the screen with font and typeface.

So on the font side, you can see there are different types of font, and this is really to do with their weight or size.

So you have a regular font, you have a thin font, you have an italic font, and you have a bold font.

Whereas on the typeface side, you have different styles of lettering.

Graphic designers choose various fonts and typefaces to convey different messages.

Adjusting the font and typeface of text affects the way it is seen, which can change the meaning and emotions it conveys.

Let's take a look at an example now.

So if you take a look at the word great, the designer has adjusted the font and the typeface in each example here.

What that does is it gives different meaning to each word.

So if we look at the great on the far right, for instance, it's quite a simple word.

It doesn't have a lot of meaning.

But if we look at the very first one that was on the far left, it's fun, it's engaging, and it looks quite exciting.

And then we've got the graffiti style great as well at the top, which is one of my favourites.

Which one do you like? How does changing the font and the typeface convey different moods for the same word? So Jacob thinks of this particular great that "this font has a personal, authentic feel, making it seem more approachable and informal." And Sam thinks of this particular great that "this font looks formal, clean, and professional.

It might be useful for letters or important documents." Typography can be used in logos to create inspiring and impactful designs.

By changing the size, the weight, the spacing, and rotating the font, the words are transformed and come to life.

Can you complete the sentence? A typeface is.

Is it A, the art of visual communication; B, the technique of arranging letters and text; or is it C, a set of letters that share similar shape and design? It is C.

A typeface is a set of letters that share similar shape and design.

Contrast, balance, and emphasis are three principles of graphic design that can be used to create a distinctive style.

Contrast is when noticeable differences occur between two or more visual elements.

You can create contrast in graphic design through: colour, black and white, size, weight.

And here is some examples of that here.

Balancing graphic design can be achieved by creating a sense of harmony between elements through their position, weight, distribution, or alignment.

Here's some examples.

Can you see the graphic design principle of balance in these examples? Emphasis can help us to pay particular attention to a specific area of the text, words, or letters.

Let's see what that looks like.

Here are some examples of how emphasis can be used in typography.

Which image shows the principle of balance? Is it A, B, or C? It is A.

Here, there is harmony between the two typefaces, achieved through their position and alignment.

Right, we're gonna start with a task, Task A.

You are going to go on a graphic design hunt.

What I would like you to do today in our lesson is to look around your classroom and identify three examples of graphic design.

Notice the font, the contrast, the balance, and emphasis of each example.

On a sticky note, write one sentence about how the graphic designer helped make the design clear and interesting.

Right, press pause and off you go, and I'll be right here when you get back.

So, let's see what Izzy has said.

"The fire exit design was really clear, using a simplified image of an open door.

There was no typography, but this made the design easier to understand.

The arrow replaces the words." We're now going to move on to the second part of our lesson, which is to design a festival logo.

What is a logo? A logo is a graphic design used to represent a company, brand, or event, making it easily identifiable.

It combines unique typography, colours, and images to convey the essence and values of the brand or event it represents.

Which logo for a music festival do you prefer out of these two? Why? You may have said, like Jacob, that "this logo uses lots of colour, which makes it look lively and exciting.

It has got quite a lot going on in it though, which makes it seem quite busy." You may have said of the second example, like Sam, "This logo looks simpler, with a clear title and simple graphics.

I like how it seems quite young and fresh." As a graphic designer, you can create a logo that not only visually represents a festival, but also reflects its core values and its identity.

A logo should communicate the festival's values, whether it's about celebrating music, culture, or community, and it should feel connected to the spirit of the event.

You might start designing your logo by exploring your chosen festival's mission, theme, and target audience.

Here are some key questions to think about whilst you design your festival logo.

What theme or mood do you want to show? Do you want it to be fun, calm, exciting, creative, historic, music, science? Alex says, "I want to design a logo for an exciting music festival." Here's some questions to think about when designing your logo.

Who is your festival target audience? Is it kids, teens, families, adults, everyone? Alex has said, "My festival is aimed at a young audience, maybe 7 to 12 years old." Here are some key questions to think about when designing your festival logo.

What imagery or symbols match with your festival? Is it instruments, trees, food, stars, armour? Alex has said that "it needs to make clear that it is for a music festival, so I might use instruments like a guitar and music notes in bright, fun colours." Is this statement true or false? It is not important to consider the identity of a festival when creating your logo.

The answer is false.

Do you know why? And the reason it is false is because graphic designers will consider the unique character of their festival when creating their logo, so they can visually represent the ethos of the event in their design.

Before you design your logo, it's important to think about a few key things: the colour, the font and typography, the balance, the contrast.

Colour palettes are groups of colours that work well together to help create a certain mood or style in your design.

Let's have a look at a few colour palettes.

So we've got A, B, and C.

So Alex thinks that colour palette A is quite smart, whilst colour palette B is quite earthy.

"I want to use bright and energetic colours, so I will choose colour palette C." Let's look a little further into font and typography, which refers to the style of letters and how they are arranged.

Alex says, "I want to use bold, playful typography that will suit a lively music festival.

I don't want to use anything too elegant or formal." And here's an example of what that might look like.

Remember, your logo will appear in different places, such as posters, websites, and social media, so your text needs look good and be readable in all sizes.

Balance means making sure that all the parts of your logo, like text, shapes, and images, are spaced out evenly so they don't look too crowded or too empty.

Alex says, "I might use asymmetry within my design, as I want my logo to look young and energetic.

I can put my lettering at an angle." Contrast is a powerful tool that helps certain elements of your design stand out.

Alex says, "I will use bold text and some black and white elements to make my work eye-catching." And here's an example of what that could look like.

You might want to make several versions of your logo before you settle on one final idea.

Here's an example of a few variations of a similar logo design.

Alex says, "I can get feedback on my designs before I make the final choice." Why might a graphic designer make several versions of a logo? Is it A, to get feedback on their designs before finalising an idea? Or is it B, to make the logo look more complicated? Or is it C, to avoid using too many colours in the design? It is A.

Feedback helps to ensure the logo works well in different sizes and formats before finalising your design.

We're now gonna start Task B, which is to design and draw a logo for a festival of your choice.

Incorporate at least one of the following graphic design principles: contrast, balance, emphasis, and optional, if you have digital tools available, you could experiment with different colour palettes and fonts.

I hope you have fun creating your design for your festival logo.

Come back and press play once you've completed this task.

So in your final design for your logo for your festival, you might have used: contrast with colour, and here's an example of that with the pink musical notes overlaid on top of the black background.

Balance with design elements, the way that the notes are at an angle.

Emphasis with typography choice.

In this example, contrast was used between two colours; the weight and the position of the design is balanced; the festival name is emphasised.

To summarise our lesson today, a graphic designer arranges visual elements in different ways to convey a message to a target audience.

Examples of graphic design, as you have seen, can be found in everyday life.

Graphic design principles such as contrast, balance, and emphasis can be used to really enhance the visual impact of the logo.

I really hope you've enjoyed our lesson today.

I have.

Thank you, and I'll see you again soon.