a central idea or theme that drives the visual direction and message of a design

the quality of being new, unique, or different from others’ work

a collection of visual elements (e.g. colour, imagery, typography) that express a designer’s or brand’s personality

Cultivating a unique design concept

Art and design

Developing your graphic design style

Finding your design style.

Using a graphic design sketchbook in experimental ways

Designing in response to a specific theme

Showcasing a designer research page

Final graphic design piece

This unit introduces pupils to developing their own voice. They will learn about key components in shaping their artistic voice, including research, reflection and refining ideas. The unit takes them on a journey of discovery leading to planning a final piece.

Finding your artistic voice: an introduction to the creative process

To display colours and visuals that inspire your project

Which of the following is not a design element?

The way visual elements communicate meaning

A foreign language you include in posters

What does 'visual language' mean in graphic design?

To describe and reflect on creative decisions

What is annotation used for in a design sketchbook?

Because colours carry emotional or symbolic meaning

Because there are a limited number of colours to choose from

Why might a designer choose a certain colour palette?

talk about what is popular on social media.

connect your choices to personal ideas or messages.

When explaining your design concept, it’s most important to ...

Cultivating a unique design concept

Lesson outcome