the deliberate use of uniform elements such as colour, typography, imagery, and layout across a project or a body of work to create a cohesive and harmonious visual experience.

deals with the principles of beauty and artistic taste. It refers to the principles and elements that define the visual appeal and beauty of a work.

the distinctive visual characteristics and methods that define a creatives work, encompassing elements like form, colour, composition, and technique.

the process of creating a unique visual identity for a business or product, encompassing elements such as logos, colour schemes, typography, and imagery.

Developing your graphic design style

Art and design

Finding your design style.

Using a graphic design sketchbook in experimental ways

Designing in response to a specific theme

Showcasing a designer research page

Cultivating a unique design concept

Final graphic design piece

This unit introduces pupils to developing their own voice. They will learn about key components in shaping their artistic voice, including research, reflection and refining ideas. The unit takes them on a journey of discovery leading to planning a final piece.

Finding your artistic voice: an introduction to the creative process

Which term refers to the principles of beauty and artistic taste, encompassing the elements that define the visual appeal and attractiveness of a work?

Which of the following is NOT an example of graphic design in everyday life?

Match each example of graphic design with its corresponding category

In graphic design, what term describes the distinctive visual approach that reflects a designer's unique perspective, creativity, and technical skills?

Expressing personal emotions without constraints

Communicating specific messages to a target audience

Exploring abstract concepts without a defined purpose

Creating visually appealing pieces solely for aesthetic appreciation

Which of the following best describes a primary focus of graphic design, distinguishing it from traditional art?

Graphic design is usually created for commercial purposes.

Art focuses on personal expression and emotional impact.

Art and graphic design both primarily aim to serve the client's needs.

Art is constrained by clients and graphic design allows creative freedom.

How does the intent behind creating art typically differ from that of graphic design?

Developing your graphic design style

Lesson outcome