Lesson video

Hello everyone.

How are you today? I hope you're feeling great.

My name is Ms. (indistinct) and I'll be your art teacher for this lesson.

And I'm very excited about that because today, we'll be looking at your individual voice.

Our lesson is called "Developing Your 3D Design Voice." So we're gonna find out, what is it that makes you you in terms of your voice, your style, your artistic voice, your design voice? Our lesson comes from the unit of work, finding your artistic voice, and introduction to the creative process.

I'm really looking forward to this lesson.

I hope you are feeling ready, got some energy, enthusiasm, and curiosity, and of course, bringing your voice, your artistic design voice along with you.

And we'll explore that more in the lesson.

If you're ready, we'll begin.

The outcome for today's lesson is, I can reflect on what influences a designer's style, and use a brief to create a design.

We have some keywords in our lesson today.

Let's go through them; artistic voice, style, and influence.

So what do these words mean? Artistic voice is the unique expression, style, and perspective an artist brings to their work.

Style is a distinctive visual language or way of working, and influence, something that inspires or shapes your creative choices.

These are our keywords; artistic voice, style, and influence.

Let's look out for them.

Let's listen out for them.

They'll be coming up in our lesson today.

Today's lesson is called developing your 3D design voice, and it consists of two learning cycles.

These are, understand what shapes an artistic voice, and create a design to respond to a brief.

Let's begin with understanding what shapes an artistic voice.

And let's jump ahead to what our outcomes could look like for today's lesson.

So take a look at what you can see here on the screen, this mind map, these drawings and annotations.

This is what could be happening a little later on.

A style is the way an artist or designer makes their work look and feel.

It reflects their artistic voice.

Post video and share with someone.

What would you say about this artist's style? To me, it looks both considered and also organic, and like, there are lots of possibilities.

Style is shaped by your influences.

Style evolves when you experiment.

Style becomes more distinctive as your artistic voice develops.

A style is sometimes developed with and for a client.

A style can also be based on traditions.

Pause here and share with someone something you notice about the style of this artwork.

Thanks for sharing your responses.

Artists sometimes make work that reflects their traditions in a certain style, such as Navajo woven textiles.

Navajo people weave their work freely, and each final cloth has an individual nature.

The traditional textile, also uses distinctive geometric patterns and techniques that give it a recognisable style.

Jomon pottery.

The Jomon period, 14,500 to 300 BCE, of ancient Japan, produced a distinctive pottery.

Their impressed decoration, resembles rope.

Individual artists names have been lost, but the traditional style of the work is clear to see.

Have you ever looked at a piece of art and felt like you understood something about the artist without even knowing them? Pause here and share with someone if you've ever had that experience.

I definitely had that experience, when I saw Frida Kahlo's paintings, a wonderful artist from Mexico.

What do you think makes an artist work feel so distinctive? Pause here and share with someone.

Thanks for sharing your ideas.

What do you think this 3D design tells you about the artist? Take a good look at it, and then share with someone.

Thanks for sharing your ideas.

Here's Sophia, "I think the artist has a sense of humour, and is quite relaxed because the sculpture is loose and vibrant.

It feels fun," absolutely.

I don't know if that's what you came up with as well.

An artistic voice is a term that can be used to describe what is behind an artist's distinctive art.

Artistic voice can lead to choices about the materials they use, the techniques they employ, the subjects they explore, the themes they convey.

Why might having a unique artistic voice be important if you work in the creative industries? Pause here and share with someone.

Thanks for sharing your ideas.

Perhaps you said something like this, "It helps you stand out and develop a recognisable style." It allows you to bring fresh ideas that can captivate your audience and clients.

Let's have a check for understanding.

The artistic voice affects an artist's choices such as A, techniques, materials, subjects and themes, B, materials, age, country of birth and subjects, or C, techniques, height, materials and subjects.

Pause here while you decide which of these tells us how an artistic voice affects an artist's choices.

Well done if you selected A, indeed techniques, materials, subjects and themes, are affected by the artistic voice.

An artist's style is expressed through their artistic voice.

And style is influenced by personal choices like colour; bold, muted, natural, neon, techniques; mould, cast, print, sculpt, materials; soft, shiny, recycled, delicate, themes; culture, identity, nature, emotions.

Pause the video and share with someone how is your style influenced by personal choices.

So what colours, techniques, materials, or themes, are you most drawn to? Thanks for sharing.

I've really enjoyed working with bold colours, making prints using recycled materials, and was really interested in culture and identity.

Let's have a check for understanding fill in the gaps.

Style is shaped by choices like, how would you describe bold, muted, natural or neon? And then how would you describe mould, cast, print, and sculpt? What about soft, shiny, recycled and delicate? And then finally, culture, identity, nature and emotions? Fill in the gaps with the words; techniques, materials, ideas, or colour.

Pause here while you do this.

Well done if you filled in the gaps in this way.

Let's look at some examples of artists and designers who have developed distinct styles.

Grayson Perry's style is characterised by his colourful, intricately detailed ceramics and tapestries that combine commentary with traditional craft.

Huma Bhabha's use of mixed media sculpture and assemblage, blends found objects and images to explore themes of identity and displacement.

Morag Myerscough creates large scale public artworks and installations that utilise bold colours, geometric patterns, and layered forms. And Yinka Ilori makes contemporary designs inspired by his Nigerian-British heritage using traditional motifs with bold colours and repeated shapes.

And now, it's time for your first task.

I would like you to investigate a 3D designer's artistic voice by identifying elements of their style.

Choose one 3D designer.

Identify and describe their use of colour; is it bold, soft, clashing, limited? Techniques; is it moulded, cast, printed, sculpted? Materials; what are they working with, fabric clay, plastic, found objects? And themes; and exploring identity, culture, environment, emotion, et cetera.

And explain what makes their style unique.

You could respond with bullet points, voice recording, or talk to a partner.

Pause here while you have a go at this task.

Investigating a 3D designer's artistic voice by identifying elements of their style.

I'll see you when you're finished.

How did you get on with that task? Investigating a 3D designer's artistic voice by identifying elements of their style.

You may have presented your ideas as a bullet point list.

Grayson Perry, colour; often clashing, neon, brights, bold, black or dark outlines.

Techniques; ceramics, coils, embossing, photo transfer, sprig moulds, tapestry.

Materials; clay, cloth, found objects, plaster.

Themes; social commentary, modern life, his childhood, his alter ego Claire.

And here's Lucas.

"Grayson Perry makes ceramics and tapestries, using a hand drawn style.

The work is often garish and brightly coloured with predominant yellows and pinks.

Black or darker outlines create contrast and line.

Techniques like embossing, adornments and photographic transfer create intricate details in layers of visual language.

The style of contrasts modern themes, based on contemporary society and his alter ego Claire, with traditional craft-based techniques and loose drawings or handwritten text." Well done for having a go at this task.

And now, we're onto our next learning cycle.

Create a design to respond to a brief.

Laura's 3D design style is shaped by a mixture of personal experiences and a reflective practise, target audience/client, and purpose of the design.

A personal style isn't fixed, it can grow and change through reflection and repetition.

These factors influence Laura's 3D design style.

Target audience factors such as age, gender, cultural background, interests, and preferences, influence the elements, tone, and style.

Purpose of design affects the decisions you make, such as type of material, cost, suitability, durability, aesthetic factors, how it looks.

Personal experiences and preferences.

The designer's individual experiences, interests, and aesthetic preferences, play a role in shaping a designer's unique style.

Let's have a check for understanding true or false.

A designer's personal experiences and preferences, have no influence on their work and style.

Pause here, and decide if this is true or false.

Well done if you said false, and now, I'd like you to say a little more about your answer.

Pause here while you do this.

Maybe you said something like this.

"The designer's individual experiences, interests, and aesthetic preferences, play a role in shaping a designer's unique style.

A designer will grow and develop, and so their style will evolve over time as they experiment and engage with new ideas." Integrating personal experiences and interests into design work infuses authenticity and originality into designs.

Designers draw upon their cultural backgrounds, hobbies, and life experiences to inform their creative decisions, resulting in designs that have a distinct style and standout.

This personal connection can lead to more meaningful and impactful designs.

Let's have a check for understanding true or false.

Integrating personal experiences and interests into design work infuses trend following and repetition into designs.

Pause here and decide if this is true or false.

Well done if you selected false, and now I'd like you to say a little more about your answer.

Pause here while you do this.

Perhaps you said something like this.

"Integrating personal experiences and interests into design work infuses authenticity and originality into designs." A client will often provide a design brief.

A brief is a short document that outlines what the client wants in terms of the design.

For example, "Create an outdoor toy that encourages children aged three to five to explore and interact with nature.

The design should incorporate bold colours, playful shapes, and durable materials to inspire imaginative play and physical activity in an outdoor environment.

Your design may have a target audience.

Who's the target audience here? Pause and share with someone.

Here's Lucas, "Children of a target audience for this design?" Aisha, "Also parents as they might actually buy it." Lucas is creating a design for a client.

He needs to combine his own style, and the needs of the client set out in the brief.

And over to you now for your next task.

I would like you to choose a design brief and create a mind map to to identify the key considerations.

Consider; client, target audience, location, materials, safety, durability, aesthetic qualities, and purpose.

So here are some design brief options.

You could design a lamp for children aged three to five, design a plate to commemorate a key event or celebration, design a sculpture for display in a new hospital.

So pause here while you choose a design brief and create a mind map to identify the key considerations.

Okay, good to be back with you.

But how did you get on with choosing a design brief and creating a mind map to identify the key considerations? Here's Aisha, "I noted as many considerations as I could think of.

This will help me to create my sculpture design." Fantastic, so you've thought about your target audience, location, materials, safety, durability, aesthetic qualities, purpose, and client.

Great job, Aisha.

And now, create a design to respond to the brief.

First of all, consider how you'll apply the style influence of the 3D designer that you investigated in Task A.

Consider how you will balance stylistic elements with the needs of the client and audience? And sketch out multiple initial design ideas.

So pause here while you create a design to respond to the brief.

Okay, great to be back with you.

How did you get on with creating a design to respond to the brief? Here's Lucas.

"I experimented with different ideas by drawing traditional lamp shapes to start with.

Then I started to look more closely at Grayson Perry's work and combine the shapes and forms I see in his ceramics into my designs.

I now have a good idea to develop further." Great job there, Lucas.

I like that use of big, bold lettering and patterns.

And next, I'd like you to refine your design in response to the brief.

So first of all, select an initial design to refine.

Consider if you could apply the influence of the 3D designer more thoughtfully.

Add colour to create 3D form using shadows, and add detail and any notes to explain your choices.

So pause here while you have a go at this part of your task, refining your design in response to the brief.

I'll see you when you're finished.

Great to be back with you.

How did you get on with refining your design in response to the brief? Here's Lucas.

I combined Grayson Perry's distinctive hand-drawn style with a lamp design for children.

The materials would be plastic, not ceramic, to reduce safety concerns if it gets broken.

I incorporated a woven lamp shade with tassels to make it engaging for children." Love these ideas.

Great job, Lucas.

And I hope you enjoyed creating and refining your designs.

In our lesson, developing your 3D design voice, we've covered the following.

Style is a distinctive way of working, shaped by an artist's influences, materials and ideas.

Artists experiment by testing different techniques and materials to develop their style.

A personal style isn't fixed, it can grow and change through reflection and repetition.

Influences like culture, nature, or personal experiences, help inspire your artistic voice and shape creative choices.

The designer's experiences, interests, and aesthetic preferences play a role in shaping their unique style.

Well done, everyone, for joining in with this lesson.

I love this journey we've been on exploring style and artistic voice, exploring them in another artist, then finding them in ourselves, and then putting them to great use as you created and then refined your designs.

I hope you're pleased and proud of what you've created, and I think you did a really great job.

I'm looking forward to seeing you at another art lesson soon.

Until then, stay creative.