a visual display used to catch attention, share information, and promote an event, artwork, or idea

a public presentation of artwork (such as an exhibition or performance) where artists display their work for an audience to view, experience, and respond to

Promotions: how to publicise a show

Art and design

The role and impact of curators

Artists as curators

Selecting work and considering the audience

Presentation of work

Reproducing art: postcards, prints and artist editions

Writing an artist statement

Talking about your work

This teacher-led unit concludes the course with a physical or virtual exhibition. Pupils, having been introduced to curating, will select work based on quality and criteria, explore presentation, and mount and frame their pieces.

Curating an exhibition

The only way to promote an exhibition is to make a poster.

social media posts, posters, and artist talks

Which of the following is a way to promote your artwork?

posters, exhibition panels, catalogues, printed invites

Which of these is an example of physical promotion?

Posters for major exhibitions, such as the Paris Salon, can become collectible if they are visually striking or linked to famous artists.

so you can design promotion that appeals to the right people

to make sure no one comes to the exhibition

because different audiences may prefer different formats

because the audience decides which materials you’re allowed to use

Why is it important to think about your audience before promoting an exhibition?

using unusual materials or interactive elements like QR codes

adding hand-drawn patterns or illustration

playing with typography, scale, or colour

Which creative choices can make an exhibition poster more engaging?

Promotions: how to publicise a show

Lesson outcome