Lesson video

Hello, my name's Mrs. Jones, and I'm really pleased that you've decided to learn with me today.

In this lesson, we're going to look at different planning documents and which to use in planning for different artefacts, so let's get started.

Welcome to today's lesson.

Today's lesson is called "Initiation and Planning Documents," from the unit Digital Media, and by the end of this lesson, you'll be able to compare and select the correct planning documents for a digital artefact.

There are four key words to today's lesson.

Storyboard: storyboard is a series of drawings or images that shows visually and shot by shot the progression of a video, animation, or interactive sequence.

Wireframe: wireframe is a skeletal black-and-white layout of a website or app page, showing essential content and functionality but without design elements.

Asset list: an asset list is a detailed list of all text, images, audio, video clips, and other media assets required for the project.

Mood board: a mood board is a collage of images, text, and samples that conveys the overall visual style, tone, and feel of the planned digital artefact.

There are two sections to today's lesson.

The first is identify key information from a client brief, and the second is describe different types of planning documents, so let's start with identify key information from a client brief.

A client brief is given at the start of a project during the initiation stage.

The client can be a person or a company that decides a project needs to start.

The brief will detail what the client wants from the end product.

The purpose of the product will be shared, defining why a product is being made, for example, a product to promote a charity event will have a purpose of persuading you to come and informing you of the details.

So the four areas, the four possible purposes, are inform, educate, persuade, or entertain.

The target audience is who the product is for.

Now, this could be based on their age, their location, the gender or culture, the needs or accessibility, any interests, specific languages, socioeconomic backgrounds, or lifestyles.

The client might have specific requirements, and these could include specific text to use, fonts that they use in the business, any specific images, any colours, or any interactivity that they want to have included.

A company might have a set font that they use for everything, and they might also have a logo that must be visible on the products created.

Let's have a quick check.

What would be considered when looking at the target audience for a new product? Is it a, why the product is being made; b, the font and logo to use; c, accessibility needs; or d, lifestyle details? Pause the video.

Consider your answer.

And then we'll check it.

Let's check your answer.

The answers were c, accessibility needs, and d, lifestyle details.

Well done if you got that correct.

The client brief will set out timescales, so the project has specific deadlines for key stages and completion.

The final format specifies the output, for example, if they want a website, an app, or a poster.

Sam asks, "What key information can you get from this client brief?" So, the client brief states, "A local animal rescue charity wants a social media campaign to raise awareness about pet adoption for people aged 16 to 25.

You need to design a 4:5-ratio, 1080x1350 pixels, portrait social media graphic, and a 30-second 9:16-ratio, 1080x1920-pixel video.

You must include the charity's logo and use their branding, which is teal-and-white colours and a rounded sans-serif font.

The project must be finished in three weeks." So, the key information that we can find from that client brief includes the purpose.

The purpose is to inform.

The audience was 16-to-25-year-olds.

The format is a portrait social media graphic and a 30-second video.

The requirements were using teal-and-white colours and a rounded sans-serif font and the logo.

And timescales were to finish it in three weeks.

Let's do an activity.

Describe the key information you can gather from this client brief.

The client brief is "you have been asked to create a poster promoting a new healthy eating campaign aimed at 11-to-14-year-olds.

The poster should include at least one image, a slogan, and contact information.

It must follow the school's brand colours, green and white, and be completed within two weeks," and you have a table with the areas to focus on: purpose, audience, requirements, timescales, and the final format of the artefact.

Pause the video.

Read the client brief again.

Use your worksheet to fill in those areas.

And then we'll check your answer.

Let's check your answers.

The purpose was to inform others and persuade them to eat healthy.

The audience was 11-to-14-year-olds.

The requirements was an image, slogan, contact info, and school colours.

The timescales was two weeks, and the final format is a poster.

Well done if you got those correct.

Let's look at the second part of today's lesson: "Describe Different Types of Planning Documents." Planning is an essential part of any project and is completed before creation starts.

Different types of planning documents are used depending on the type of product, and it's important to use the correct planning document to ensure the planning stage is useful for the creating stage.

A mind map is a visual planning tool used to generate, organise, and explore ideas around a central theme or topic.

It helps break down a project into smaller parts and can be used to plan any digital artefact.

It could include keywords, branches of ideas, or themes.

A mood board is used to explore ideas, colours, and styles.

It is a collection of images, text, and samples that conveys the overall visual style, tone, and feel of the planned digital artefact.

It can be created by hand or with software and will include colour schemes, images, textures, and fonts.

Mood boards are used for posters, websites, and app designs.

You can see an example here where all of the images that have been used are around one theme and also have very similar colours, so you can see the tone and the feel of the final product if it is being created around Africa.

A storyboard is a series of drawings or images that shows visually and shot by shot the progression of a sequence.

It includes frames, notes, transitions, audio cues, camera angles, and directions.

Storyboards are used for video, animation, and interactive media digital artefacts.

You can see here that you have the images moving from one shot to another, clearly numbered, with detail underneath each sketch around what shot to use, any camera movement or any specific detail required to be able to film or create that sequence.

Let's have a quick check.

What would be included in a mood board? Is it a, frames; b, images; c, branches; d, colour schemes? Pause the video.

Consider your answer.

And then we'll check it.

Let's check your answer.

The answers were b, images, and d, colour schemes.

Well done if you got those correct.

An asset list is a detailed list of all required text, images, audio clips, video clips, and other media assets.

This will include the type of media, its source or details of its creation, and the file format.

An asset list is used for any digital artefact where other media sources are used.

A visualisation diagram is used to show the appearance of a static product, like a poster.

It includes sketches of the layout and annotations.

It would be used for digital artefacts, like posters or magazine covers.

Can see an example there that has a layout very simply of an image with where the title would be.

And also, then it just says, "Contact details," to show that is where it would be.

We're visualising the layout.

A flow chart shows the process that can be followed from one instruction or action to another.

This could be used to plan video games or map out user interaction on a website.

A flow chart includes inputs, outputs, and logic based on user interaction.

A script is used to plan out the narration, dialogue, and actions in a film-or-audio digital artefact.

Scripts are used for film, podcasts, and animation.

They include dialogue, voiceovers, scene directions, timings, and characters.

A wireframe is used to lay out a website or app page, showing essential content and functionality but without any design elements.

It is usually using shapes and a brief description to outline the content or element.

Can see in the example here we just have boxes that show that this would have the banner with the title.

This would be an image of a dessert.

This would be text about the dessert emporium.

It's outlining the layout and, roughly, what would be included in each section.

Let's do an activity.

You'll need your worksheet, and this time, you have a table to complete to describe the different types of planning documents.

You have the documents on the left: mind map, mood board, storyboard, asset list, visualisation diagram, script, flow chart, and wireframe.

And you need to complete the columns for purpose, digital artefacts that it's used for, and what is included in that planning document.

Pause the video.

Go back through the slides to consider your answer, using your worksheet.

And then we'll check it.

Let's check your answers.

A mind map: the purpose is a visual planning tool used to generate, organise, and explore ideas around a central theme or topic.

It is used for any digital artefact and includes keywords, branches of ideas, and themes.

A mood board: the purpose is to explore ideas, colours, and styles and is used for posters, websites, or app designs and includes colour schemes, images, textures, and fonts.

Storyboard: the purpose of a storyboard is a series of drawings or images that shows visually and shot by shot the progression of a sequence.

It is used for video, animation, interactive media, and digital artefacts and includes frames, notes, transitions, audio cues, camera angles, and directions.

Asset list: asset list is a detailed list of all required text, images, audio, video clips, and other media assets.

It is used for any digital artefact when other media sources are used and includes the media type, the source if it's found or details if it's created, and the file format.

Visualisation diagram is used to show the appearance of a static product, like a poster, and is used for posters or magazine covers and includes sketches of the layout with annotations.

Script: a script is used to plan out the narration, dialogue, and actions in a film-or-audio digital artefact.

It is used for film, podcasts, and animations and includes dialogue, voiceovers, scene directions, timings, and characters.

Flowchart: flowchart is used to show the process that can be followed from one instruction or action to another and is used for video games or websites and includes inputs, outputs, and logic based on user interaction.

Wireframe: a wireframe shows essential content and functionality but without design elements and is used for websites and apps and includes, usually, using shapes and a brief description to outline the content or element.

Well done if you got those correct.

Let's do another activity.

What type of planning documents could you use for this client brief? The client brief is you've been asked to create a poster to promote a new healthy eating campaign aimed at 11-to-14-year-olds.

The poster should include at least one image, a slogan, and contact information.

It must follow the school's brand colours, green and white, and be completed within two weeks.

You need to complete on the right what possible planning documents could you use for that client brief.

Pause the video.

Use your worksheet.

And then we'll check your answers.

Let's check your answers.

The answers are a mind map, a mood board, or visualisation diagram.

Well done if you got those correct.

In summary, a client brief is given at the start of a project during the initiation stage.

It can include key information about the purpose, target audience, specific requirements, timescales, and final format of the digital artefact.

Planning is an essential part of a project.

Different types of planning documents are used, depending on the type of product.

Planning documents can include mind maps, mood boards, storyboards, visualisation diagrams, wireframes, scripts, and asset lists.

Well done for completing this lesson on initiation and planning digital artefacts.