Lesson video

Hello.

My name's Mrs. Jones, and I'm really pleased that you decided to join this lesson today.

In this lesson, we will look at the planning documents and following your plan to create your own digital artefact and finally, evaluate and improve your finished artefact.

So let's get started.

Welcome to today's lesson.

Today's lesson is called Plan and create a digital artefact from a given brief from the unit Digital media, and by the end of this lesson, you'll be able to follow the project lifecycle to create a digital artefact from a given client brief.

There are two keywords to today's lesson.

Evaluation.

Evaluation is considering areas of improvement highlighted by feedback and success criteria.

User feedback.

User feedback is structured questions to ask others for their opinions to help improve a digital artefact.

There are three sections to today's lesson.

Use an appropriate planning document is the first, second is follow a plan to create a digital artefact, and the third, evaluate a digital artefact.

So let's start with use an appropriate planning document.

When starting a new project, you receive the client brief.

You can then find out what the client is looking for and the digital artefact you need to create.

You can write the success criteria to ensure the needs of the client are met.

The success criteria may include details around colours, fonts, logo, or images to use, key information to be included, and any other elements.

They may also include deadlines for completion.

This can be used for evaluation at different stages of development to check all requirements are covered.

Jacob asks, "How do I select the right planning document?" Good question.

You can use one of many planning documents, depending on what the project requires.

An asset table should always be created.

So for the planning documents for a website is wireframe, flowchart, asset table, mind map, or mood board.

For a digital graphic, it could be a mind map, mood board, asset table, or visualisation diagram.

For a video, it could be a mind map, storyboard, asset table, or script.

Let's have a quick check.

Success criteria can come from the client brief.

What might be included? A, colours, B, deadlines, C, hardware, D, team roles? Pause the video to consider your answer, and then we'll check it.

Let's check your answer.

The answer was A, colours and B, deadlines.

Well done if you got that correct.

Jacob asks, "Can you remind me what to include in an asset table?" Of course.

An asset table have key areas to consider.

The asset and type could be an image, and here we have the image that's included, the source of where we found that image, for this one, it's Pixabay, any legal considerations, this one is copyright-free labelled on the image, so it's okay to use, any ethical considerations, the illustration uses a man and is promoting a stereotype show, so we should not use that one, and how we want to use it, as an image to inform about keeping personal information secure.

Let's have a quick check.

What should be included in the asset table? A, hardware used to create it, B, source, C, legal requirements, D, who found it? Pause the video to consider your answer, and then we'll check it.

Let's check your answer.

The answer was B, source and C, legal requirements.

Well done if you got that correct.

Let's do an activity.

Complete a table of success criteria for the following client brief.

So you've received this client brief.

Please create one digital artefact from poster, website, and promotional video to use in a promotional campaign for an upcoming summer youth musical festival, specifically targeting 13- to 16-year-olds.

The aim is to generate excitement, drive attendance, and showcase the summer festival.

The festival will include local bands, DJs, food, and local product stores.

The promotional campaign will include a logo, vibrant colours, the festival date of 19th of July, and the times 6:00 PM till late.

It should include how to book tickets and location, and the project deadline is one week.

Pause the video, use your worksheet to complete the table of success criteria from that client brief, and then we'll go through the answer.

Let's check your answer.

The audience is 13- to 16-year-olds.

The purpose is to generate excitement, drive attendance, and showcase the summer festival.

The artefact is one digital artefact from the poster, a website, or promotional video.

Design information is logo, vibrant colours, date of festival, 19th of July, and time, 6:00 PM till late, and should include how to book tickets and location.

Deadline, one week.

Well done if you got that correct.

Let's do the second part of the activity.

Decide on the digital artefact you will create to meet the brief, use an appropriate planning document, and create an asset list considering legal and ethical requirements.

Pause the video, look at the client brief again, and use that to start to create your planning documents and asset list for the digital artefact you will create.

Let's go through that.

The outcome will depend on the digital artefact you choose to plan, but the planning documents need to be from either of these areas.

So if you chose to do a website, it should be a wireframe, a flow chart, an asset table, a mind map, or mood board.

If you chose to do the digital graphic, a mind map, mood board, asset table, visualisation diagram.

If you chose to do the video, a mind map, storyboard, asset table, or script.

Well done for completing the planning documents and asset list for your digital artefact.

Let's move on to the second part of today's lesson, follow a plan to create a digital artefact.

Selecting the right software is important when creating a digital artefact.

You should explore different options and select a suitable software during the planning stage.

Canva allows a range of digital artefacts to be created and saved in one location.

Sam asks, "How do I select different artefacts on Canva?" Really good question.

The homepage on Canva allows you to select the digital artefact on the toolbar, and here's an example, a screenshot of that toolbar where you can see video, website, and also the different documents that you can create.

Let's have a quick check, true or false? Some software packages allow you to create more than one type of digital artefact.

Pause the video to consider if that is true or false, and then we'll go through the answer.

Let's check your answer.

The answer was true, and that is because Canva is a software choice that allows you to create multiple digital artefacts in one place.

Well done if you got that correct.

Let's do an activity.

Use your plan to create the digital artefact that meets the client brief and your success criteria.

Pause the video, follow your plan, refer back to the client brief and success criteria, and create your digital artefact.

Let's check your answers and check your artefacts, and each creation will be different depending on the digital artefact chosen and how it is presented.

Well done for completing that activity and creating your digital artefact.

Let's move to the last part of today's lesson, evaluate a digital artefact.

Once a digital artefact is created, it is important to evaluate it.

Evaluation is where you consider areas of improvement.

You can self-review, as well as asking others for feedback.

You can review against the success criteria, and here's an example.

There's our success criteria that we took from the client brief, and we can refer to that and look and create another column where we make notes of any improvements that we need to make after evaluating against that criteria.

Asking others is important, as they might see something you have missed.

This could be proofreading, where someone checks key details, grammar, and spelling.

Alex asks, "What is the benefit of user feedback?" Really good question.

You can use structured questions to discover potential problems and improve usability.

You can ask users who fit the target audience of the digital artefact to find out if they feel it generates excitement about the summer festival.

You can ask if there is anything they could change or improve, as well as opinions about the colours, images, and fonts used.

Let's have a quick check.

Why is it crucial to collect user feedback? Is it A, to confirm that it looks good to the designers, B, to discover potential problems and improve usability, C, to justify the time spent on the project to the client, D, to compare with competitors and copy their features? Pause the video to consider your answer, and then we'll check it.

Let's check your answer.

The answer was B, to discover potential problems and improve usability.

Well done if you got that correct.

The type of question is important to get information that will help improve the digital artefact.

Questions can be closed, where they give a yes or no answer, or open, where they ask for more detail.

It is better to ask open-ended questions to get more information to help you improve.

Alex asks, "Can you give some question examples?" You can use a scale and explain.

Here's an example.

After seeing this promotion, how likely are you to attend? And you have a scale there of one, not likely, through to five, extremely likely, and you can ask them to place themselves on that scale, but also then explain their choice.

You can use open-ended questions or a closed question, but with a prompt to expand further.

There's some further examples.

Could you easily find the date, time, and location of the event? If no, where did you expect to find this information? What was the first thing that caught your eye in this promotion? What do you think you are supposed to do after seeing it? You should aim to cover the areas of the success criteria in the user feedback questions.

The questions need to gather information that will help you improve the final product before submitting it to the client.

Let's do an activity.

Add a column to your success criteria and evaluate your digital artefact.

Pause the video, use your worksheet, look at your success criteria, add a column, and evaluate your digital artefact.

Let's look at that.

So you have that table with the success criteria, and on the right where it's got any improvements, you might have had some elements in there that you've evaluated that you want to improve on your final digital artefact.

Well done for completing that activity.

Let's do the second part of the activity.

Create a series of structured questions to gather user feedback.

Complete a user feedback evaluation.

Pause the video, start to collect some structured questions together, and create and complete a user feedback evaluation.

Here's some examples of possible questions that you may have included.

Could you easily find the date, time, and location of the event? If no, where did you expect to find this information? What was the first thing that caught your eye in the promotion? What do you think you are supposed to do after seeing this? Well done for completing that activity.

Let's do the third part of this activity.

Make any changes based on the feedback you have received.

Describe what you have changed following the feedback.

Pause the video, go back through the feedback from the evaluation you did on the success criteria, the feedback you've gathered from others, and make any improvements.

Describe what you have changed following the feedback you have gathered.

Final changes and improvements will depend on the feedback you've gathered.

Well done for completing your activity and using feedback to improve your final digital artefact.

In summary, it is important to follow the project lifecycle when creating any digital artefact.

This starts with the client brief that helps in writing the success criteria.

Which planning documents you choose depends on the digital artefact, but an asset table should be completed for all artefacts.

It is important to follow the plan and evaluate through feedback to help improve the final digital artefact.

This can be a self review against the success criteria, as well as structured questions to gather user feedback.

Well done for completing this lesson, Plan and create a digital artefact from a given brief.