Research

Design and technology

In this unit pupils will develop designing and making principles knowledge with an explicit focus on exam technique.

"Most customers think the design looks modern."

"Users say the chair is easy to assemble."

Which of these is an example of quantitative data?

"80% of people prefer lightweight materials."

"This chair feels uncomfortable after long use."

"50 customers bought this item last week."

Which of these is an example of qualitative data?

Collecting quantitative data using structured questions.

A small group discusses a product to share detailed opinions.

Watching how users interact with a product in real-life scenarios.

Examining similar products to understand strengths and weaknesses.

Evaluating a product's usability, or functionality through trials.

Match the correct description for each research method:

Put these research activities in the correct order:

What form of research is gathering data from component data sheets?

Which of the following is an example of primary research?

To gather information about customer needs and preferences

What is the main purpose of market research?

Conducting an interview with a potential stakeholder is which type of research?

A survey asking people to rate a product from 1 to 5

Asking people about their product preferences

Watching how users interact with a design

Match each research method to its correct example:

Interviewing customers about a new product idea

Conducting an experiment to test material strength

Reading an article about current design trends

Observing how people use a chair in a waiting room

Which of these is an example of secondary research?

When designers ask customers for their opinions, they are collecting {{}} research.