the action or process of trying to change someone’s mind

a notice or announcement that promotes something

the reason for something and the desired impact

a language device used to have a desired impact on the reader

Analysing the features of a persuasive advert

English

Generating vocabulary for a persuasive advert

Generating phrases for a persuasive advert

Generating a headline and opening for a persuasive advert

Writing the first paragraph of a persuasive advert

Writing the second paragraph of a persuasive advert

Publishing a persuasive advert

Presenting a persuasive advert

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Healthy eating adverts: persuasive writing

the action of trying to change someone's mind or behaviour

language device used to have a desired impact on the reader

Match the vocabulary to the correct definition.

Match the persuasive advert type to its purpose.

They should be visually appealing - including eye-catching headline and images.

They should be simple and not too colourful.

They should only include writing and no images.

Which statement is true about the appearance and layout of a persuasive advert?

Which of the following are common **linguistic features** used in persuasive adverts?

What makes a good **slogan** for a persuasive advert?

a promotional message for a product, service or idea

a naming word for people, places or things

the parts or characteristics that make something unique

to convince or to make someone agree with you

the words we know and use to communicate with others

Analysing the features of a persuasive advert

Lesson outcome