Publishing a persuasive advert

English

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Healthy eating adverts: persuasive writing

similarity of sounds creates a musical quality and pattern

repetition of initial sounds adds rhythm and emphasis

imitation of sound being described creates sensory appeal

a form of sound advertising that creates auditory appeal

Match the persuasive linguistic technique to the definition and intent.

Which of the following is an example of **onomatopoeia**?

A blissful bite that will fill you with delight.

Which of the following is an example of how words can be turned into **jingles**?

Before publishing the writing of a persuasive advert, what should you do?

A persuasive advert should be presented neatly and simply.

The content should be presented in any order, size and colour.

A persuasive advert should be presented neatly and creatively.

Which of the following statements is true?

Select the ways in which a written persuasive advert needs to appeal to the reader?

Order the features in the order you would find them in a persuasive advert.

refers to the way the information is organised on the page

to produce a final, best version that is available to others

Match the vocabulary to the correct definition.

How can you make the **headline** appealing to the reader?

detail on the health benefits of the product

a follow up statement linking to the question

What does the **opening** of the persuasive advert contain?

detail about the health benefits of the product

What does paragraph one of the main text focus on in the persuasive advert on chocolate energy balls?

What does paragraph two of the main text focus on in the persuasive advert on chocolate energy balls?

Starter Quiz