the use of scientific knowledge and tools to enhance and support various aspects of sport and performance

uses cameras and software to make real-time decisions or give precise data on events during a game

analyses athlete performance using video and data to evaluate skills, strategies and tactics for improvement

devices worn by athletes to track physical activity, monitor performance and collect real-time data like heart rate and movement

artificial body parts that help people move and do things after losing a limb

Positive and negative impacts of technology on sport

Physical education

The media

The golden triangle

Sponsorship

This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.

Socio-cultural influences: commercialisation

highlights an incorrect technique of a javelin throw

tracks the ball to see if it went over the line

regulates body temperature to pull sweat away from the skin

mimics the natural movement of human limbs to support performance

lighter and more comfortable to offer safety and protection

Match the technology with the correct function.

Technology supports officials make more accurate decisions. What type of impact is this?

Modern equipment is now lighter and more {{}} so it can last longer without breaking.

Which of the following are benefits of better footwear being worn for sport?

A positive impact of technology on the {{}} is that it allows them to be better educated about the rules, strategies, techniques involved in the sport.

they can be tempted to use technology to cheat

people lose trust in their decision making ability

if the technology has issues, then a brand could lose advertising

Match the negative impact of technology to the correct stakeholder.

Identify the three components that make up the golden triangle.

To manage or exploit an organisation or activity in a way designed to make profit is known as ...

a sport becomes popular as spectators want to watch it

the sport gets more sponsorship deals from brands wanting to advertise

the sport earns more money to put back into developing the sport at all levels

Identify the order that sport may benefit from commercialisation.

Which of the following is not an example of technology in sport?

increased pressure to always make the correct decision

can negatively affect sales if a sponsored athlete cheats

can increase advert breaks in big matches competitions

Match the stakeholder to how commercialisation can negatively impact each one.

Paralympian athletes and disabled athletes use {{}} to help them move and do things after losing a limb like an arm or leg.

Starter Quiz

Identify the three components that make up the golden triangle.