the different ways we communicate information, such as via TV, newspapers, social media, the internet or radio

an individual or group that provides financial support to an event, activity, person or organisation

provision of funds or other forms of support to an individual or event in return for some commercial return

when a person or company gives money in exchange for getting their name or brand seen by more people

Sponsorship

Physical education

DCMS, Sport England and NGBs

The media

The golden triangle

This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.

Socio-cultural influences: commercialisation

Which is not an example of a type of sponsorship?

What do we call the type of sponsorship is it when a person or company gives money in exchange for getting their name or brand seen by more people?

uploading photos of their products to their social media

wearing clothing with their logo on all the time

by only using their product in the privacy of their own home

Identify how a performer may advertise a brand.

If a performer receives financial sponsorship, they are less likely to need a job and will therefore have more {{}} to train.

A negative impact of sponsorship on the {{}} is that they are under increased pressure to make decisions on rules that keep the sponsor happy.

sponsorship can be limited and could stop at any point

could cause negative publicity if a performer behaves badly

Match the impact to the stakeholder that it impacts.

Minority sports tend to get {{}} coverage in the media.

the different ways we communicate information

an individual or group that provides financial support to a sport

a person who watches a sports event and can influence the atmosphere

someone who enforces the rules and makes decisions to ensure fair play

Match the words to the correct definition.

Media influence can put pressure on the performer to entertain. This is an example of a {{}} impact of the media on the performer.

provision of funds or other forms of support to an individual or event

someone who enforces the rules and makes decisions to ensure fair play in a game

Identify the correct definition of sponsorship.

Order the words how they would appear in this paragraph.
An example of how {{}} can {{}} impact {{}} includes that it can {{}} interest in the sport, as more people are able to see it.

Sponsorship

Lesson outcome