the different ways we communicate information, such as via TV, newspapers, social media, the internet, or radio

an individual or group that provides financial support to an event, activity, person or organisation

a person who watches a sports event and can influence the atmosphere

someone who enforces the rules and makes decisions to ensure fair play in a game or competition

The media

Physical education

DCMS, Sport England and NGBs

The golden triangle

Sponsorship

This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.

Socio-cultural influences: commercialisation

Media is defined as the different ways we communicate information, e.g., TV, newspapers, social media, the internet and ... ?

Which of these services allows the public to watch sport on TV?

dates and times to fixtures can be changed

Identify which is a positive impact of the media on the sport.

True or false? Increased media attention means performers can be more at risk of negative public scrutiny.

more likely to watch sport than play sport

commercial sponsor appearances can affect training

pressure to always make the correct decision

better education through replay and different camera angles

Match the impact to the stakeholder that it impacts.

a performer taking performance enhancing drugs

Identify which event is most likely to negatively impact the reputation of a sponsor.

Which is not an example of a type of media?

If a sport has lots of media attention then they are likely to be more popular.

England Netball is an example of a national {{}} body.

Match the stakeholder in sport to the example.

The media

Lesson outcome