How can a designer prioritise design decisions that need to be made?

Design and technology

Having a design specification with lots of detail can lead to a design being produced that a client is likely to be pleased with.

Design specifications do not need to be made up of measurable points.

SCAMPER is the way that designers like to move around in their workshop or studio.

Catwalk clothing and concept cars are often quite crazy and unusual to look at.  Their ideas are toned down for 'regular customers' to buy.

What is the set of criteria called that a designer uses to generate design solutions?

It is important to celebrate failures during the design process.

A design specification might have some points on it that are more important than others.

Designers always get to design the final product exactly how they would like.