New
New
Year 7

Communicating ideas through graphic design

I can use colour, images and layout to create a piece of graphic design.

New
New
Year 7

Communicating ideas through graphic design

I can use colour, images and layout to create a piece of graphic design.

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Lesson details

Key learning points

  1. Graphic design is the art of using visual elements to communicate messages.
  2. Designers often push traditional boundaries of graphic design through ways such as using different mediums.
  3. Graphic designers consider the target audience, the purpose and the message of the design piece.
  4. Designers can use colour, imagery and layout to communicate their message.

Keywords

  • Graphic design - the art of using visual elements to communicate messages

  • Layout - the arrangement of text and images on a surface

Common misconception

The main role of graphic designers is to make work that is pleasing to the viewer’s eye.

Many graphic designers push traditional boundaries and shift the focus from creating purely aesthetically pleasing works to communicating messages about social justice.


To help you plan your year 7 art and design lesson on: Communicating ideas through graphic design, download all teaching resources for free and adapt to suit your pupils' needs...

Having a range of posters advertising locations from the mid century will support pupils when creating their own.
Teacher tip

Equipment

Pencil, rubber, paper, colouring pencils, paint and a range of dry media. Digital design software may also be used for Task C2.

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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Prior knowledge starter quiz

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6 Questions

Q1.
Complete the sentence: Design is the process of and creating things to solve problems.

painting
improving
Correct answer: planning
building

Q2.
What is the name of the design principle related to visual appeal?

Correct Answer: aesthetics, Aesthetics

Q3.
What is functionality in design?

how something feels
how something looks
Correct answer: how something works

Q4.
What is the discipline of designing a physical setting or environment called?

textile design
Correct answer: set design
graphic design
fashion design

Q5.
What is typography the arrangement of in design?

Correct Answer: text, letters, words

Q6.
What does typography consider?

Correct answer: the size of letters
the colour of the page
the shape of letters
the style of paper

Assessment exit quiz

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5 Questions

Q1.
What is the design discipline that uses visual elements to communicate messages called?

Correct Answer: graphic design, graphic

Q2.
Complete the sentence: Many graphic designers push traditional boundaries and communicate messages about justice.

Correct Answer: social, Social, political

Q3.
When a graphic designer first begins work, what do they consider?

Correct answer: the message
Correct answer: the purpose
the materials
Correct answer: the audience

Q4.
What element do graphic designers experiment with to help create specific moods?

size of image
Correct answer: colour combinations
use of text
choice of surface

Q5.
What is the name given to how the text and images are arranged in a piece of graphic design?

Correct Answer: layout, Layout, lay out

Additional material

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