New
New
Year 8

Telling a story: pitching ideas to an audience

I can create and confidently pitch a design idea.

New
New
Year 8

Telling a story: pitching ideas to an audience

I can create and confidently pitch a design idea.

These resources will be removed by end of Summer Term 2025.

Switch to our new teaching resources now - designed by teachers and leading subject experts, and tested in classrooms.

These resources were created for remote use during the pandemic and are not designed for classroom teaching.

Lesson details

Key learning points

  1. Architects respond to 'requests for proposals', creating an outline of how they would meet the brief for a project.
  2. Architects have to pitch their ideas in a clear and concise way and show how their idea is unique to win the job.
  3. When presenting an idea, architects think of it as a story, with a beginning, middle and end.
  4. Public speaking is a crucial skill and there are techniques we can use to help with our nerves.

Keywords

  • Pitch - a short, clear presentation that explains an idea and persuades others to support or choose it.

  • Brief - a set of instructions or goals for a project that guides the design process.

  • Proposal - an outline of your idea showing how it meets the brief and why it’s the best option.

Common misconception

Some students think pitching means just reading out facts about the design.

A strong pitch is more than just facts. It’s a story with a clear beginning, middle and end that shows your idea solves a problem and stands out from the rest.


To help you plan your year 8 art and design lesson on: Telling a story: pitching ideas to an audience, download all teaching resources for free and adapt to suit your pupils' needs...

Remind students it’s okay to pause, breathe and speak slowly — confidence comes with practice, not perfection.
Teacher tip

Equipment

Pencils, paints, fineliners, pens, paper, card, old magazines/papers, scissors, glue

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

Loading...

Prior knowledge starter quiz

Download quiz pdf

6 Questions

Q1.
Match the words and the definitions.

Correct Answer:perspective drawing,how depth by making objects appear smaller as they get further away

how depth by making objects appear smaller as they get further away

Correct Answer:vanishing point,the spot on the horizon line where all diagonal lines appear to meet

the spot on the horizon line where all diagonal lines appear to meet

Correct Answer:horizon line,a horizontal line that represents the viewer’s eye level in a drawing

a horizontal line that represents the viewer’s eye level in a drawing

Q2.
The spot on the horizon line where all diagonal lines appear to meet in a perspective drawing is called the ...

distance point.
disappearing point.
Correct answer: vanishing point.

Q3.
Architects use perspective in their drawings to show how a building will look from a specific viewpoint.

Correct answer: True
False

Q4.
Perspective drawing needs ...

a horizon line and a cityscape.
a sunset and a vanishing point.
Correct answer: a horizon line and a vanishing point.

Q5.
Which of the following is true?

One-point perspective helps show people in street scenes or in a corridor.
One-point perspective helps show details in street scenes or in a corridor.
Correct answer: One-point perspective helps show depth in street scenes or in a corridor.

Q6.
Which of these describes drawing a horizon line?

Correct answer: a straight line horizontally across your page, showing eye level
a straight line vertically across your page, showing eye level
a straight line diagonally across your page, showing eye level

Assessment exit quiz

Download quiz pdf

4 Questions

Q1.
What is a pitch?

A pitch is a short but complex way of sharing your idea with others.
A pitch is a long way of sharing your idea with others.
Correct answer: A pitch is a short, clear way of sharing your idea with others.

Q2.
Good design must be inclusive and accessible to all.

Correct answer: True
False

Q3.
A proposal is ...

a plan that shows how your design idea subverts.
a plan that shows how your design cannot meet the brief.
Correct answer: a plan that shows how your design idea meets the brief.

Q4.
A strong proposal will ...

tell a personal story and move the client to tears.
Correct answer: tell a story and communicate the architect’s ideas to the client.
tell a story and impress the client with things they don't understand.

Additional material

Download additional material