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      Lesson details

      Learning outcome

      I can explain how we evaluate methods that create change and what helps a campaign succeed.

      Key learning points

      1. Change can be achieved through various campaigning methods, including petitions, protests and direct contact with MPs.
      2. Each method has specific strengths and is suited to different objectives, like influence or public awareness.
      3. Effective campaigns are characterised by clear messaging, the use of real-life evidence and strong partnerships.
      4. Strategic timing, particularly when aligned with current events or agendas, increases the likelihood of success.
      5. Evaluating the impact of a campaign involves assessing whether the chosen method led to meaningful outcomes or change.

      Keywords

      • Change - making something different; altering or modifying something

      • Campaign - actions or events organised by an individual or a group of people to achieve an aim

      Common misconception

      All campaigns work the same way; if one method worked once, it will always work.

      Never overlook the importance of choosing the right method for the right situation and evaluating its impact. Some campaigns will require a combination of methods.

      Teacher tip

      Use June Eric-Udorie as a powerful role model. Her success as a teenager shows pupils they do not need to wait until they are older to be taken seriously or to lead change. Use local campaigns and local changemakers that have made a difference in your community as other case studies for the lesson.

      Content guidance

      Depiction or discussion of discriminatory behaviour

      Depiction or discussion of discriminatory behaviour

      Depiction or discussion of violence or suffering

      Depiction or discussion of serious crime

      Supervision

      Adult supervision required

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      Which method would be useful when trying to get lots of people to support your idea?

      Correct answer: starting a petition
      writing in a diary
      voting in secret
      thinking about it

      Q2.
      Who has the power to change laws?

      local councillors
      the public
      Correct answer: Parliament
      Youth Councils

      Q3.
      A youth councillor represents people to make their voices heard and include them in the democratic process.

      Correct Answer: young

      Q4.
      Order the Standards that the National Youth Agency launched in May 2025.

      1 - Equity,
      2 - Equality,
      3 - Diversity,
      4 - Inclusion
      5 - and
      6 - Belonging
      7 - Standards

      Q5.
      Who was the 'Let Girls Play’ campaign organised by?

      The Basketball Association
      The Cricket Association
      Correct answer: The Football Association
      The Tennis Association

      Q6.
      Established in 2019, Teach the Future is an initiative led by young people which aims to implement __________ education across the curriculum.

      finance
      career
      Correct answer: climate
      history

      6 Questions

      Q1.
      Match the word to its definition.

      Correct Answer:change,making something different; altering or modifying something

      making something different; altering or modifying something

      Correct Answer:campaign,actions or events organised to achieve an aim

      actions or events organised to achieve an aim

      Correct Answer:persistence,the act of continuing to achieve an aim even when it is difficult

      the act of continuing to achieve an aim even when it is difficult

      Q2.
      A petition is a method used to show public for a cause.

      Correct Answer: support

      Q3.
      Which method is most effective when trying to directly involve decision-makers in a campaign?

      holding a peaceful protest
      leading a public demonstration
      Correct answer: arranging a meeting with your MP
      creating a campaign logo

      Q4.
      Order the steps someone might follow to prepare a petition campaign.

      1 - decide on a clear aim
      2 - write the petition
      3 - share the petition widely
      4 - collect signatures

      Q5.
      Which of these is least likely to make a campaign successful?

      clear goal
      well timed action
      use of evidence
      Correct answer: confusing message

      Q6.
      A campaign is more likely to succeed if it is timed with current , news or debates.

      Correct Answer: events

      To help you plan your 9 citizenship lesson on: How can we make change happen?, download all teaching resources for free and adapt to suit your pupils' needs...