New
New
Year 10

How can we measure the impact and success of our action?

I can measure the impact of my active citizenship action and identify my next steps.

New
New
Year 10

How can we measure the impact and success of our action?

I can measure the impact of my active citizenship action and identify my next steps.

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Lesson details

Key learning points

  1. Measuring impact helps improve future projects by showing what worked and what needs to change.
  2. Evidence like feedback, participation levels, or policy changes can be used to measure the success of the project.
  3. Both short-term progress and long-term effects help show the real impact of an active citizenship project.
  4. Evaluation results are used to improve, adapt strategies, or plan further actions for greater impact in the future.

Keywords

  • Impact - the effect or influence of a decision or action

  • Evaluate - judging or determining the significance, worth or quality of something

  • Reflect - to think carefully about an experience or action in order to learn from it, improve, and make informed decisions in the future

Common misconception

Success is only measured by big changes.

Encourage pupils to see that success is not just about large-scale change. Small improvements, like raising awareness, influencing opinions, or getting a response from decision-makers, also matter.


To help you plan your year 10 citizenship lesson on: How can we measure the impact and success of our action?, download all teaching resources for free and adapt to suit your pupils' needs...

Explain that measuring impact includes looking at short-term progress (e.g., responses), medium-term progress (e.g., increased participation) and long-term effects (e.g., policy changes or shifts in attitudes). Use real examples to show how small actions contribute to bigger outcomes over time.
Teacher tip

Equipment

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
Greta Thunberg is best know for campaigns for which issue?
racism
Correct answer: climate change
gender inequality
Q2.
Match the words with their correct definition.
Correct Answer:campaign,actions or events organised by an individual or a group of people

actions or events organised by an individual or a group of people

Correct Answer:target group,the individuals, groups, or organisations that a campaign is aimed at

the individuals, groups, or organisations that a campaign is aimed at

Correct Answer:direct action,immediate, visible activities aimed at addressing specific issues

immediate, visible activities aimed at addressing specific issues

Correct Answer:indirect action,using existing systems to bring about change over time

using existing systems to bring about change over time

Q3.
Which campaign method shows public support by collecting signatures?
protest
Correct answer: petition
lobbying
social media
education campaign
Q4.
Explain 'direct action' in two words.
Correct Answer: immediate, visible, quick, noticeable, fast, clear, rapid, obvious
Q5.
Match the factor to consider when choosing a campaign method with its rationale.
Correct Answer:target group,ensures the right people are reached

ensures the right people are reached

Correct Answer:resources and level,determines feasibility (how realistic it is)

determines feasibility (how realistic it is)

Correct Answer:effectiveness,ensures real impact

ensures real impact

Correct Answer:public support,strengthens campaign influence

strengthens campaign influence

Correct Answer:risks and consequences,avoids legal or social issues

avoids legal or social issues

Correct Answer:timing,maximises relevance and impact

maximises relevance and impact

Q6.
Which are examples of indirect action?
march
Correct answer: petition
boycott
Correct answer: education campaign

6 Questions

Q1.
Match the words with their definition.
Correct Answer:evaluate,judging or determining the significance of someone or something

judging or determining the significance of someone or something

Correct Answer:reflect,to think carefully about an experience or action to learn from it

to think carefully about an experience or action to learn from it

Correct Answer:impact,the effect or influence of a decision or action

the effect or influence of a decision or action

Q2.
What is meant by short-term impact?
Correct answer: immediate change or response
changes that happen over weeks or months
changes that last and influence the future
Q3.
What is meant by individual impact?
Correct Answer: personal, one person, individual to each person, specific to one person
Q4.
What is meant by reporting our story?
Correct answer: sharing our campaign journey
discussing the campaign with friends only
giving an interview about our experiences
telling only our personal story
Q5.
What do smaller impacts show us?
Correct Answer: progress, help build momentum, every step counts
Q6.
'A class or year group starts a new initiative or club,' is an example of which type of impact?
short-term
individual
Correct answer: collective
long-term