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      How can we measure the impact and success of our action?

      Lesson details

      Learning outcome

      I can measure the impact of my active citizenship action and identify my next steps.

      Key learning points

      1. Measuring impact helps improve future projects by showing what worked and what needs to change.
      2. Evidence like feedback, participation levels, or policy changes can be used to measure the success of the project.
      3. Both short-term progress and long-term effects help show the real impact of an active citizenship project.
      4. Evaluation results are used to improve, adapt strategies, or plan further actions for greater impact in the future.

      Keywords

      • Impact - the effect or influence of a decision or action

      • Evaluate - judging or determining the significance, worth or quality of something

      • Reflect - to think carefully about an experience or action in order to learn from it, improve, and make informed decisions in the future

      Common misconception

      Success is only measured by big changes.

      Encourage pupils to see that success is not just about large-scale change. Small improvements, like raising awareness, influencing opinions, or getting a response from decision-makers, also matter.

      Teacher tip

      Explain that measuring impact includes looking at short-term progress (e.g., responses), medium-term progress (e.g., increased participation) and long-term effects (e.g., policy changes or shifts in attitudes). Use real examples to show how small actions contribute to bigger outcomes over time.

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      Greta Thunberg is best know for campaigns for which issue?

      racism
      Correct answer: climate change
      gender inequality

      Q2.
      Match the words with their correct definition.

      Correct Answer:campaign,actions or events organised by an individual or a group of people

      actions or events organised by an individual or a group of people

      Correct Answer:target group,the individuals, groups, or organisations that a campaign is aimed at

      the individuals, groups, or organisations that a campaign is aimed at

      Correct Answer:direct action,immediate, visible activities aimed at addressing specific issues

      immediate, visible activities aimed at addressing specific issues

      Correct Answer:indirect action,using existing systems to bring about change over time

      using existing systems to bring about change over time

      Q3.
      Which campaign method shows public support by collecting signatures?

      protest
      Correct answer: petition
      lobbying
      social media
      education campaign

      Q4.
      Explain 'direct action' in two words.

      Correct Answer: immediate, visible, quick, noticeable, fast, clear, rapid, obvious

      Q5.
      Match the factor to consider when choosing a campaign method with its rationale.

      Correct Answer:target group,ensures the right people are reached

      ensures the right people are reached

      Correct Answer:resources and level,determines feasibility (how realistic it is)

      determines feasibility (how realistic it is)

      Correct Answer:effectiveness,ensures real impact

      ensures real impact

      Correct Answer:public support,strengthens campaign influence

      strengthens campaign influence

      Correct Answer:risks and consequences,avoids legal or social issues

      avoids legal or social issues

      Correct Answer:timing,maximises relevance and impact

      maximises relevance and impact

      Q6.
      Which are examples of indirect action?

      march
      Correct answer: petition
      boycott
      Correct answer: education campaign

      6 Questions

      Q1.
      Match the words with their definition.

      Correct Answer:evaluate,judging or determining the significance of someone or something

      judging or determining the significance of someone or something

      Correct Answer:reflect,to think carefully about an experience or action to learn from it

      to think carefully about an experience or action to learn from it

      Correct Answer:impact,the effect or influence of a decision or action

      the effect or influence of a decision or action

      Q2.
      What is meant by short-term impact?

      Correct answer: immediate change or response
      changes that happen over weeks or months
      changes that last and influence the future

      Q3.
      What is meant by individual impact?

      Correct Answer: personal, one person, individual to each person, specific to one person

      Q4.
      What is meant by reporting our story?

      Correct answer: sharing our campaign journey
      discussing the campaign with friends only
      giving an interview about our experiences
      telling only our personal story

      Q5.
      What do smaller impacts show us?

      Correct Answer: progress, help build momentum, every step counts

      Q6.
      'A class or year group starts a new initiative or club,' is an example of which type of impact?

      short-term
      individual
      Correct answer: collective
      long-term

      To help you plan your 10 citizenship lesson on: How can we measure the impact and success of our action?, download all teaching resources for free and adapt to suit your pupils' needs...