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      How search results are ranked

      Lesson details

      Learning outcome

      I can explain how search results are ranked.

      Key learning points

      1. Search engine indexes can be ordered by rank.
      2. Search engines follow rules to rank results.
      3. Search engines use different criteria to rank results.

      Keywords

      • Rank - the order search results appear in, based on how useful and relevant they are

      • Algorithm - a precise set of ordered steps, which can be followed by a human or a computer to do a task

      Common misconception

      There is no order to the results given by a search engine, it is just whichever results have been found first.

      Search engines order results following algorithms or rules to move some results nearer the top of the results list.

      Teacher tip

      Demonstrate how results in search engines change by using examples pupils will be familiar with. You should test your search results before the lesson, to ensure that results are appropriate.

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      What is the main purpose of a search engine?

      to store videos online
      Correct answer: to find websites based on search terms
      to create websites
      to delete web pages

      Q2.
      What does a web crawler do?

      deletes unwanted websites
      helps users write search terms
      stores videos online
      Correct answer: collects information to create a search engine’s index

      Q3.
      What is the catalogue where search engines store web page information?

      Correct Answer: index

      Q4.
      Put these in the order to create an index:

      1 - Web crawlers gather information.
      2 - Information is stored in the index.
      3 - Search engines update the index regularly.
      4 - The index is used to find search results.

      Q5.
      Which of these is NOT a role of a search engine?

      storing information in an index
      finding websites
      Correct answer: hosting websites
      ranking results

      Q6.
      What happens if a search engine’s index is not updated?

      It deletes old websites.
      Correct answer: It shows outdated results.
      It creates new web pages.
      It stops working.

      6 Questions

      Q1.
      What is the order of search results called?

      Correct Answer: rank

      Q2.
      Match the terms to their definitions:

      Correct Answer:algorithm,a precise set of steps followed to complete a task

      a precise set of steps followed to complete a task

      Correct Answer:search engine,a tool that finds websites based on search terms

      a tool that finds websites based on search terms

      Correct Answer:relevance,how useful a result is, based on the search term

      how useful a result is, based on the search term

      Correct Answer:rank,orders results

      orders results

      Q3.
      What does the rank of a result depend on?

      the number of images on the page
      the colour of the website
      Correct answer: the relevance of the result
      the length of the page

      Q4.
      What is one criterion search engines might use to rank results?

      the colour of the website
      Correct answer: the number of links to the page
      the size of the page
      the font used

      Q5.
      What is the role of a search engine’s index in ranking?

      Correct answer: to store web page information
      to delete irrelevant results
      to create new web pages
      to write algorithms

      Q6.
      Order the steps of ranking search results:

      1 - A search term is typed.
      2 - The search engine looks up the term in its index.
      3 - Results are ranked using rules.
      4 - The ranked results are displayed.

      To help you plan your 5 computing lesson on: How search results are ranked, download all teaching resources for free and adapt to suit your pupils' needs...