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      Big data and data protection

      Lesson details

      Learning outcome

      I can explain what the term 'big data' means and how data can be valuable to both legitimate organisations and for malicious purposes.

      Key learning points

      1. Our online reputations are valuable to organisations.
      2. Organisations collect data to streamline services and target advertisements.
      3. Data can even be used to change the content that is shown to us online.
      4. A key tool for harnessing the value of this information is big data.
      5. Big data is the term used to describe large data sets that are analysed in order to identify patterns and trends.

      Keywords

      • Big data - data that is too large and complex to be dealt with by traditional processing methods and systems

      • Ethical - morally right

      • Analytics - the analysis of data or statistics

      Common misconception

      Big data is only for big companies or organisations.

      Businesses of all sizes can benefit from data analytics if they understand their goals and data needs.

      Teacher tip

      Some data sets are provided for this lesson, but if you want to get pupils to collect their own data sets you could extend this activity to cover data collection and validation.

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      What is a person’s online reputation?

      Correct answer: the opinion people have about them or their activities
      a list of websites visited online
      a private profile setting
      a digital trail of data left online

      Q2.
      What is a digital footprint?

      a physical mark left on a device
      Correct answer: a trail of data left behind when using the internet
      a setting for managing online privacy
      a reputation management tool

      Q3.
      Which of the following helps you manage who can see your personal data online?

      Correct answer: privacy settings
      digital footprint
      online reputation
      web browser

      Q4.
      Why is it important to monitor your online reputation?

      to increase your internet speed
      to delete your digital footprint
      to improve your privacy settings
      Correct answer: to ensure your professional image is maintained

      Q5.
      What can affect your online reputation negatively?

      using privacy settings
      avoiding social media
      Correct answer: sharing inappropriate content
      having a secure password

      Q6.
      What is one benefit of maintaining a good online reputation?

      increased internet speed
      Correct answer: better job opportunities
      a smaller digital footprint
      Correct answer: more social media followers

      6 Questions

      Q1.
      Match the following terms to their definitions:

      Correct Answer:big data,data that is too large and complex for traditional processing methods

      data that is too large and complex for traditional processing methods

      Correct Answer:analytics,the analysis of data or statistics

      the analysis of data or statistics

      Correct Answer:ethical,morally right

      morally right

      Correct Answer:online reputation,how you are regarded online

      how you are regarded online

      Q2.
      Match the following terms to their examples:

      Correct Answer:big data,a global database of customer transactions

      a global database of customer transactions

      Correct Answer:analytics,analysing user behaviour to improve services

      analysing user behaviour to improve services

      Correct Answer:ethical,protecting privacy when collecting data

      protecting privacy when collecting data

      Correct Answer:online reputation,a professional image on your accounts

      a professional image on your accounts

      Q3.
      Why is big data valuable to organisations?

      it helps them create stronger passwords
      it reduces the need for privacy settings
      it eliminates the need for advertisements
      Correct answer: it allows them to identify patterns and trends

      Q4.
      What is one ethical concern related to big data?

      the cost of storing data
      Correct answer: the misuse of personal information
      the inability to process large data sets
      the complexity of algorithms

      Q5.
      Is big data only beneficial for large companies or organisations?

      yes, only large companies can afford to use big data
      yes, because small businesses don’t generate enough data
      Correct answer: no, businesses of all sizes can use big data
      no, big data is only relevant to individuals

      Q6.
      What is one outcome of using big data effectively?

      increased social media followers
      Correct answer: improved decision-making based on insights
      reduced internet usage
      elimination of ethical concerns

      To help you plan your 10 computing lesson on: Big data and data protection, download all teaching resources for free and adapt to suit your pupils' needs...