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      Modifications and improvements

      Lesson details

      Learning outcome

      I can explain how and why industries modify products for improvement.

      Key learning points

      1. Businesses use several processes to improve and update products, such as implementing new technologies.
      2. Businesses have several reasons to modify their products, such as customer needs and competition.

      Keywords

      • Modify - to change a product to improve its function or design

      • Continuous improvement - the ongoing process of making small changes to enhance a product

      • Market pull - designers develop products in response to user’s needs and wants

      • Technology push - innovations are developed and then sold to the user

      Common misconception

      Industries only modify products to make them cheaper.

      Industries also improve products for better performance, sustainability, customer satisfaction, safety and compliance with regulations.

      Teacher tip

      Use real-world product comparisons (e.g. old vs. new phones) to spark discussion on what changed, why and whether the modifications truly improved the product.

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      What is the main purpose of market research?

      To guess what customers want
      Correct answer: To gather information about customer needs and preferences
      To create advertising campaigns
      To reduce production costs

      Q2.
      Why do companies analyse their products?

      To make them more expensive
      Correct answer: To improve quality and meet customer needs
      To reduce competition
      To create completely new products every time

      Q3.
      Which of the following is an example of using product analysis to improve a design?

      a phone company reduces costs by removing key features
      Correct answer: a shoe brand tests different materials to make trainers more comfortable
      a company ignores customer feedback and continues with the same design
      a brand copies a competitor’s product exactly without any changes

      Q4.
      Which of the following is NOT an example of a design constraint?

      Budget
      Materials
      Correct answer: Creativity
      Time

      Q5.
      Which of the following is NOT a cost businesses need to consider?

      Raw materials
      Wages for workers
      Correct answer: The customer’s personal budget
      Rent for the factory

      Q6.
      Match each method of product analysis to its correct description.

      Correct Answer:User feedback,Gathering customer opinions and experiences

      Gathering customer opinions and experiences

      Correct Answer:Testing,Examining durability, safety and function

      Examining durability, safety and function

      Correct Answer:Competitor analysis,Comparing products from other businesses

      Comparing products from other businesses

      6 Questions

      Q1.
      Which of the following is NOT a common reason for product modification?

      To comply with regulations
      To improve customer satisfaction
      Correct answer: To make a product less competitive
      To reduce manufacturing costs

      Q2.
      Put the steps of continuous improvement in the correct order:

      1 - Identify areas for improvement
      2 - Evaluate feedback and performance
      3 - Modify the product
      4 - Test and refine changes

      Q3.
      Match each product example to whether it was influenced by 'Technology push' or 'Market pull'.

      Correct Answer:Self-driving car systems,Technology push

      Technology push

      Correct Answer:Biodegradable packaging,Market pull

      Market pull

      Correct Answer:Touchscreen smartphones,Technology push

      Technology push

      Correct Answer:Bagless vacuum cleaner,Market pull

      Market pull

      Q4.
      Companies modify products to comply with , ensuring safety and environmental standards.

      Correct Answer: regulations, laws, legislation

      Q5.
      Which statement best describes the difference between 'Technology push' and 'Market pull'?

      Market pull is when companies create new tech, and tech push is from consumers.
      Correct answer: Tech push creates innovations first, while market pull reacts to demand.
      Both happen only when industries want to reduce production costs.
      Market pull and tech push mean the same thing.

      Q6.
      Which of the following is an example of a modification made for sustainability?

      Adding a high-resolution camera to a smartphone
      Correct answer: Using biodegradable materials in packaging
      Reducing the price of a product
      Releasing a new colour option for a product

      To help you plan your 11 design and technology lesson on: Modifications and improvements, download all teaching resources for free and adapt to suit your pupils' needs...