Generating a headline and opening for a persuasive advert
Lesson details
Learning outcome
I can develop a persuasive headline and opening that hooks the reader.
Key learning points
- The headline and opening of a persuasive advert should be eye-catching and hook the reader.
- Linguistic techniques like alliteration, rhyme, onomatopoeia and personification are used to create catchy headlines.
- Rhetorical questions are a persuasive technique used to hook the reader in the opening of a persuasive advert.
- Persuasive writing should be informed by the unique selling point of the product an advert is about.
- The use of a conditional clause to refer to the possibility of something is a persuasive technique.
Keywords
Headline - the heading at the top of a non-fiction text
Alliteration - the repetition of initial consonant sounds occurring in neighbouring words
Rhetorical question - a question posed that is not intended to be answered
Unique selling point - what makes a product better than others on the market
Conditional clause - a type of subordinate clause that cannot stand alone and refers to the possibility of something
Common misconception
Children might find it difficult to grapple with morphology that supports forming a headline.
Provide examples of catchy headlines and model using words in different ways e.g. bliss, blissful, blissfully.
Teacher tip
Provide children with a range of different product images and allow them to work in pairs to brainstorm and share rhyming words and onomatopoeic words to support them in their development of headlines.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What is the headline of a persuasive advert?
Q2.Match the linguistic technique to its definition.
Q3.Which of the following sentences contain alliteration?
Q4.What are the key selling points for the chocolate energy ball?
Q5.Which of the following adjectives would be used to describe the chocolate energy ball appropriately?
Q6.Which of the following should you consider when designing your persuasive advert?
Assessment exit quiz
6 Questions
Q1.Which qualities should the headline of a persuasive advert have?
Q2.Match the linguistic techniques used in headlines to their definition.
Q3.What is a unique selling point?
Q4.What is the purpose of a rhetorical question in the opening of a persuasive advert?
Q5.What should follow a rhetorical question in a persuasive advert?
Q6.Which of the following persuasive statements include a conditional clause to refer to the possibility of something?
To help you plan your 4 English lesson on: Generating a headline and opening for a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 4 English lesson on: Generating a headline and opening for a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 English lessons from the Healthy eating adverts: persuasive writing unit, dive into the full primary English curriculum, or learn more about lesson planning.