Year 11

Targeted advertising

This lesson explores targeted advertising, algorithms and cookies and digital footprint.

Year 11

Targeted advertising

This lesson explores targeted advertising, algorithms and cookies and digital footprint.

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Lesson details

Key learning points

  1. Algorithms and cookies
  2. Paid for advertising online
  3. How your 'online footprint' personalises your online content

Licence

This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.

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5 Questions

Q1.
Who can influence us on social media?
Correct answer: All of the above.
Celebrities.
Family.
Friends.
Influencer.
Q2.
To find information on the internet you use?
Browser.
Correct answer: Search engine.
Spreadsheet.
Web engine.
Q3.
If you post something on the internet, who may be able to see it?
Correct answer: Anyone.
Just yourself.
Only your family.
Only your friends.
Q4.
Lots of web resources contain opinions. An opinion is ....
A statement which has no truth.
An argument that can be proved.
Correct answer: Someone's point of view.
The truth about something.
Q5.
Some authors select information to favour a viewpoint.
Correct answer: This could mean their information is biased.
This is normal practice and can be ignored.
This is OK so long as the information is factual.
This means the viewpoint should be ignored.

5 Questions

Q1.
I can get a cookie from a website I've never been to?
False
Correct answer: True
Q2.
What is an algorithm?
A programming language.
Correct answer: A set of step-by-step instructions to resolve a problem.
Patterns and trends used to solve a problem.
Q3.
What is a 'nano-influencer'?
A made up word.
Someone who has between 1,000 and 40,000 followers.
Correct answer: Someone with less than 1,000 followers.
Q4.
How do brands use social media to influence us?
Correct answer: All of the above.
Peer recommendations.
Promotions and discounts.
They create trends through influencers.
Q5.
How can I reduce the amount of adverts I see when online?
Click on them and hopefully they won't show again.
Correct answer: Delete / remove cookies.
There is nothing I can do.