Creative careers: content creator
Lesson details
Learning outcome
I can create content to promote my festival event
Key learning points
- A content creator is a person who makes and shares media to inform, entertain or inspire an audience, often online.
- When promoting an event, it is important to be honest and transparent about what the event is really like.
- Social media is a useful tool for promoting a festival because it allows information to be shared quickly and widely.
Keywords
Content creator - someone who makes and shares media to inform, entertain or inspire an audience, often online
Promote - to share information about something in a way that encourages people to notice it, support it or take part in it
Social media - a type of online platform that allows people to create, share and communicate
Common misconception
A content creator must always promote an event through posters and videos to be successful.
Remind children that while posters and videos are useful, an event can also be successfully promoted through spoken messages, social media, or written adverts. The key is to share clear and engaging information, not just the format used.
Teacher tip
While many of the creators highlighted are generally considered child-friendly, we recommend teachers preview content to ensure videos are appropriate for your children. Online social media posts may be designed on paper or using graphics software.
Equipment
access to digital devices, access to graphics programme, pencils, sketchbooks
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which of the following are principles of graphic design that help create a distinctive style?
Q2.What is contrast in graphic design?
Q3.How can balance be achieved in graphic design?
Q4.What does emphasis do in graphic design?
Q5.What is a logo?
Q6.What should a graphic designer aim to do when creating a logo for a festival?
Assessment exit quiz
6 Questions
Q1.What does a content creator do?
Q2.Which of the following is most likely used by content creators to promote festivals widely?
Q3.Why would a content creator use bright colours and exciting music in a video promoting a festival?
Q4.What is one reason social media is useful for promoting festivals?
Q5.Order the steps to promote a festival online:
Q6.Match the festival to what it is celebrating:
New beginnings and light
Music and dance in Brazil
Colour, spring, and joy
Music and the arts in the UK
To help you plan your 6 art and design lesson on: Creative careers: content creator, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 6 art and design lesson on: Creative careers: content creator, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 art and design lessons from the Creative careers: critical and contextual unit, dive into the full primary art and design curriculum, or learn more about lesson planning.