Text type and logo design
Lesson details
Learning outcome
I can design a typographic logo that communicates a brand identity effectively through font choice and simple imagery.
Key learning points
- Ensuring that text is easy to read at various sizes. Choosing appropriate typefaces and sizes is crucial for legibility.
- Adjusting the space between lines of text for readability. Proper leading can improve the overall flow of text.
- A well-balanced logo feels visually stable and pleasing. Proportion helps maintain harmony among design elements.
- The logo should be effective in both small and large formats, maintaining clarity and recognition at any size.
Keywords
Logo - a symbol made up of text and/or images used to identify a brand or organisation
Typeface - a set of letters that share a similar shape and design
Brand identity - the visual elements (such as logo, colours, and fonts) that create a company's public image
Common misconception
Logos have to be complicated and detailed to look professional.
The most successful logos are often simple as clear designs are more memorable and versatile across different media, formats and sizes.
Teacher tip
Model your design thinking aloud as you sketch - verbalising choices around font, balance, and simplicity helps students internalise professional creative decision-making processes.
Equipment
Pencils, erasers, fineliners or markers, examples of logos, font reference sheets (serif, sans-serif, decorative examples).
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which typeface typically has small decorative strokes at the ends of letters?
Q2.Match the terms to the definitions:
Q3.Kerning is the adjustment of the between individual letters for better visual balance.
Q4.What is a key quality of a good logo design?
Q5.Which type of typeface is often used for attention-grabbing headlines?
Q6.Typography is the art of arranging type to make written language legible and...
To help you plan your 10 art and design lesson on: Text type and logo design, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 10 art and design lesson on: Text type and logo design, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 art and design lessons from the Graphic Communications unit, dive into the full secondary art and design curriculum, or learn more about lesson planning.