What are the different types of campaigning methods we can use?
I can explain what campaign methods are and compare direct and indirect action.
What are the different types of campaigning methods we can use?
I can explain what campaign methods are and compare direct and indirect action.
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Lesson details
Key learning points
- Campaign methods spread messages to target groups to create change.
- Different campaign methods include protest, boycotting and lobbying.
- Each campaign method will have advantages and disadvantages.
- Campaign methods can be divided into direct action (e.g., protests) and indirect action (e.g., petitions).
- Direct and indirect actions have advantages and disadvantages.
Keywords
Campaign methods - actions or events organised by an individual or a group of people to achieve an aim
Target group - the specific individuals, groups, or organisations that a campaign is aimed at influencing or engaging
Direct action - immediate, visible activities aimed at addressing specific issues
Indirect action - involves influencing others and using existing systems to bring about change over time
Common misconception
Only direct action campaign methods such as protests can make change happen.
Direct action, like protests, can create change, but indirect methods are also powerful. Petitions, social media, education, and lobbying influence opinions and decisions over time. Successful campaigns often use both to make a lasting impact.
To help you plan your year 10 citizenship lesson on: What are the different types of campaigning methods we can use?, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your year 10 citizenship lesson on: What are the different types of campaigning methods we can use?, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
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The assessment exit quiz will test your pupils' understanding of the key learning points.
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Explore more key stage 4 citizenship lessons from the How can we make a difference in society? Active citizenship project unit, dive into the full secondary citizenship curriculum, or learn more about lesson planning.
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Lesson video
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Prior knowledge starter quiz
6 Questions
broad reach
in-depth insights
reliable, official data
Assessment exit quiz
6 Questions
public demonstration
collecting signatures
persuading decision-makers to act
talking to influence opinions
organised walk to raise awareness
spreading messages online
ensures the right people are reached
determines feasibility
ensures real impact
strengthens campaign influence
avoids legal or social issues
maximises relevance and impact