What are the different types of campaigning methods we can use?
Lesson details
Learning outcome
I can explain what campaign methods are and compare direct and indirect action.
Key learning points
- Campaign methods spread messages to target groups to create change.
- Different campaign methods include protest, boycotting and lobbying.
- Each campaign method will have advantages and disadvantages.
- Campaign methods can be divided into direct action (e.g., protests) and indirect action (e.g., petitions).
- Direct and indirect actions have advantages and disadvantages.
Keywords
Campaign methods - actions or events organised by an individual or a group of people to achieve an aim
Target group - the specific individuals, groups, or organisations that a campaign is aimed at influencing or engaging
Direct action - immediate, visible activities aimed at addressing specific issues
Indirect action - involves influencing others and using existing systems to bring about change over time
Common misconception
Only direct action campaign methods such as protests can make change happen.
Direct action, like protests, can create change, but indirect methods are also powerful. Petitions, social media, education, and lobbying influence opinions and decisions over time. Successful campaigns often use both to make a lasting impact.
Teacher tip
Encourage pupils to consider both direct and indirect campaign methods, and discuss real-world examples. Help them think about which methods work best for different campaign goals.
Licence
Lesson video
Loading...
Prior knowledge starter quiz
6 Questions
Q1.What is an advantage of primary research?
Q2.Which research method produces quantatitive data?
Q3.Match the research method with its advantage.
broad reach
in-depth insights
reliable, official data
Q4.What is secondary research?
Q5.What is this describing: the process of examining something in detail, breaking it down into its parts to understand it better.
Q6.Put the steps of creating an action plan in the correct order.
Assessment exit quiz
6 Questions
Q1.Match the campaign methods with their definition.
public demonstration
collecting signatures
persuading decision-makers to act
talking to influence opinions
organised walk to raise awareness
spreading messages online
Q2.Which is an advantage of direct action?
Q3.Which are examples of indirect action?
Q4.Match the key factor, when choosing a campaign method, with its rationale.
ensures the right people are reached
determines feasibility
ensures real impact
strengthens campaign influence
avoids legal or social issues
maximises relevance and impact
Q5.Which of the following is true about campaign methods?
Q6.What is the name given to the people or person campaigns are aimed at?
To help you plan your 10 citizenship lesson on: What are the different types of campaigning methods we can use?, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 10 citizenship lesson on: What are the different types of campaigning methods we can use?, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 citizenship lessons from the How can we make a difference in society? Active citizenship project unit, dive into the full secondary citizenship curriculum, or learn more about lesson planning.