New
New
Year 11

Feedback and evaluation

I can explain how and why industries use feedback to improve products.

New
New
Year 11

Feedback and evaluation

I can explain how and why industries use feedback to improve products.

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Lesson details

Key learning points

  1. Industry uses feedback to improve products.
  2. Industry evaluates feedback to maintain quality and stay competitive.

Keywords

  • Feedback - comments on a design to help improve or refine it

  • Evaluation - assessing something to judge its quality

  • Improvement - making something better

Common misconception

Feedback is only used to fix problems.

Industries use feedback not just to solve issues but also to innovate, improve efficiency, enhance customer satisfaction, and stay competitive.


To help you plan your year 11 design and technology lesson on: Feedback and evaluation, download all teaching resources for free and adapt to suit your pupils' needs...

Use examples from well-known companies to show how feedback leads to improvements (e.g. tech companies updating software based on user reviews or car manufacturers refining designs after safety tests).
Teacher tip

Equipment

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
What is the main purpose of market research?
To guess what customers want
Correct answer: To gather information about customer needs and preferences
To create advertising campaigns
To reduce production costs
Q2.
Match each research method to its correct example:
Correct Answer:Survey,Asking people about their product preferences

Asking people about their product preferences

Correct Answer:Observation,Watching how users interact with a design

Watching how users interact with a design

Correct Answer:Experiment,Measuring the weight of a product

Measuring the weight of a product

Q3.
Why do companies analyse their products?
To make them more expensive
Correct answer: To improve quality and meet customer needs
To reduce competition
To create completely new products every time
Q4.
Why are product reviews useful for companies?
Correct answer: They help companies understand what customers like and dislike.
They allow companies to copy competitors' designs.
They make products more expensive.
They only focus on positive feedback.
Q5.
Product analysis helps companies stay by creating new or improved products.
Correct Answer: innovative
Q6.
Which of the following is an example of using product analysis to improve a design?
A phone company reduces costs by removing key features.
Correct answer: A shoe brand tests different materials to make trainers more comfortable.
A company ignores customer feedback and continues with the same design.
A brand copies a competitor’s product exactly without any changes.

6 Questions

Q1.
Why don’t industries act on every piece of feedback they receive?
Correct answer: Some feedback may be too expensive or impractical to implement.
All feedback must come from one person to be valid.
Feedback always leads to major product redesigns.
Companies ignore feedback unless legally required.
Q2.
Put the steps of evaluating feedback in the correct order:
1 - Consider if the feedback is detailed and specific
2 - Check if multiple customers report the same issue
3 - Compare the cost vs. benefit of making a change
Q3.
Match the feedback method to its correct industry example:
Correct Answer:Customer reviews,Monitoring app store ratings

Monitoring app store ratings

Correct Answer:Focus groups,Surveying customers on new menu items

Surveying customers on new menu items

Correct Answer:Product testing,Asking athletes to try new running shoes

Asking athletes to try new running shoes

Correct Answer:Data collection,Using real-time information from a flight simulator

Using real-time information from a flight simulator

Q4.
Legal and standards ensure that products do not cause any harm to the user.
Correct Answer: safety
Q5.
A company receives feedback about a minor issue only a few customers mention. What is the best response?
Make the change immediately
Ignore the feedback completely
Correct answer: Monitor the issue and check if more customers report it
Stop selling the product
Q6.
Match the industry to the type of improvement made based on feedback:
Correct Answer:A coffee chain,Introduced alternative ingredients based on customer demand

Introduced alternative ingredients based on customer demand

Correct Answer:A smartphone brand,Improved battery life after complaints about fast drainage

Improved battery life after complaints about fast drainage

Correct Answer:An electric car company,Added software updates to improve driver assistance features

Added software updates to improve driver assistance features

Correct Answer:A fast food restaurant,Adjusted its menu to offer healthier options

Adjusted its menu to offer healthier options