Choose exam board for KS4 Computer Science (GCSE)
Choose exam board for KS4 English
Choose exam board for KS4 French
Choose exam board for KS4 Geography
Choose exam board for KS4 German
Choose exam board for KS4 History
Choose tier for KS4 Maths
Choose exam board for KS4 Music
Choose exam board for KS4 Physical education (GCSE)
Choose exam board for KS4 Religious education (GCSE)
Choose exam board for KS4 Spanish

      Lesson details

      Learning outcome

      I can explain how and why industries use feedback to improve products.

      Key learning points

      1. Industry uses feedback to improve products.
      2. Industry evaluates feedback to maintain quality and stay competitive.

      Keywords

      • Feedback - comments on a design to help improve or refine it

      • Evaluation - assessing something to judge its quality

      • Improvement - making something better

      Common misconception

      Feedback is only used to fix problems.

      Industries use feedback not just to solve issues but also to innovate, improve efficiency, enhance customer satisfaction, and stay competitive.

      Teacher tip

      Use examples from well-known companies to show how feedback leads to improvements (e.g. tech companies updating software based on user reviews or car manufacturers refining designs after safety tests).

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

      Loading...

      Prior knowledge starter quiz

      6 Questions

      Q1.
      What is the main purpose of market research?

      To guess what customers want
      Correct answer: To gather information about customer needs and preferences
      To create advertising campaigns
      To reduce production costs

      Q2.
      Match each research method to its correct example:

      Correct Answer:Survey,Asking people about their product preferences

      Asking people about their product preferences

      Correct Answer:Observation,Watching how users interact with a design

      Watching how users interact with a design

      Correct Answer:Experiment,Measuring the weight of a product

      Measuring the weight of a product

      Q3.
      Why do companies analyse their products?

      To make them more expensive
      Correct answer: To improve quality and meet customer needs
      To reduce competition
      To create completely new products every time

      Q4.
      Why are product reviews useful for companies?

      Correct answer: They help companies understand what customers like and dislike.
      They allow companies to copy competitors' designs.
      They make products more expensive.
      They only focus on positive feedback.

      Q5.
      Product analysis helps companies stay by creating new or improved products.

      Correct Answer: innovative

      Q6.
      Which of the following is an example of using product analysis to improve a design?

      A phone company reduces costs by removing key features.
      Correct answer: A shoe brand tests different materials to make trainers more comfortable.
      A company ignores customer feedback and continues with the same design.
      A brand copies a competitor’s product exactly without any changes.

      6 Questions

      Q1.
      Why don’t industries act on every piece of feedback they receive?

      Correct answer: Some feedback may be too expensive or impractical to implement.
      All feedback must come from one person to be valid.
      Feedback always leads to major product redesigns.
      Companies ignore feedback unless legally required.

      Q2.
      Put the steps of evaluating feedback in the correct order:

      1 - Consider if the feedback is detailed and specific
      2 - Check if multiple customers report the same issue
      3 - Compare the cost vs. benefit of making a change

      Q3.
      Match the feedback method to its correct industry example:

      Correct Answer:Customer reviews,Monitoring app store ratings

      Monitoring app store ratings

      Correct Answer:Focus groups,Surveying customers on new menu items

      Surveying customers on new menu items

      Correct Answer:Product testing,Asking athletes to try new running shoes

      Asking athletes to try new running shoes

      Correct Answer:Data collection,Using real-time information from a flight simulator

      Using real-time information from a flight simulator

      Q4.
      Legal and standards ensure that products do not cause any harm to the user.

      Correct Answer: safety

      Q5.
      A company receives feedback about a minor issue only a few customers mention. What is the best response?

      Make the change immediately
      Ignore the feedback completely
      Correct answer: Monitor the issue and check if more customers report it
      Stop selling the product

      Q6.
      Match the industry to the type of improvement made based on feedback:

      Correct Answer:A coffee chain,Introduced alternative ingredients based on customer demand

      Introduced alternative ingredients based on customer demand

      Correct Answer:A smartphone brand,Improved battery life after complaints about fast drainage

      Improved battery life after complaints about fast drainage

      Correct Answer:An electric car company,Added software updates to improve driver assistance features

      Added software updates to improve driver assistance features

      Correct Answer:A fast food restaurant,Adjusted its menu to offer healthier options

      Adjusted its menu to offer healthier options


      To help you plan your 11 design and technology lesson on: Feedback and evaluation, download all teaching resources for free and adapt to suit your pupils' needs...