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      Lesson details

      Learning outcome

      I can evaluate design ideas against design requirements and justify my choice.

      Key learning points

      1. Feedback can be used to steer design thinking.
      2. Design decisions need to be justified with evidence.
      3. Evaluation enables justified design decisions for iterative development.
      4. Design decisions can combine positive ideas.
      5. There are lots of methods for communicating feedback/evaluation.

      Keywords

      • Design decision - a deliberate choice to meet a requirement or solve a problem

      • Design requirements - something which is needed or wanted to make a product successful

      • Justification - why something is done, or believed to be right

      • Iterative - refining and improving

      • Evaluation - checking how good something is and how to make it better

      Common misconception

      The most aesthetically-pleasing idea is the best.

      Strong design choices balance creativity with inclusivity, feasibility, and impact - aesthetics alone aren’t enough.

      Teacher tip

      When modelling evaluation, deliberately show how an exciting but impractical idea can fall short compared to a less glamorous but more inclusive option.

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      What is a design decision?

      a random idea that happens during development
      Correct answer: a deliberate choice to meet a requirement or solve a problem
      a mistake made during testing
      a drawing used to present a product

      Q2.
      A __________ is something that is needed or wanted to make a product successful.

      prototype
      specification
      user test
      Correct answer: design requirement

      Q3.
      Match each keyword to its meaning.

      Correct Answer:justification,explaining why something is done or believed to be right

      explaining why something is done or believed to be right

      Correct Answer:evaluation,checking how good something is and how to make it better

      checking how good something is and how to make it better

      Correct Answer:iterative,refining and improving based on feedback

      refining and improving based on feedback

      Q4.
      Why is evaluation important in design?

      it saves time by avoiding user feedback
      it allows designers to skip testing
      Correct answer: it helps identify what works well and what needs improving
      it replaces the need for prototypes

      Q5.
      When designers make improvements over time using feedback, the process is called .

      Correct Answer: iterative, iteration

      Q6.
      Which of these shows that feedback can steer design thinking?

      ignoring user comments
      Correct answer: making changes based on user testing
      avoiding evaluations to save time
      sticking with the first idea only

      6 Questions

      Q1.
      Why should designers justify their design decisions?

      to impress clients with technical words
      to guess which ideas might work best
      Correct answer: to explain choices using evidence and reasoning
      to avoid user testing

      Q2.
      Checking how good something is and finding ways to make it better is called .

      Correct Answer: evaluation, evaluating

      Q3.
      Match each design activity to its purpose.

      Correct Answer:gathering user opinions,using feedback to improve ideas

      using feedback to improve ideas

      Correct Answer:evaluating ideas,assessing strengths and weaknesses of a design

      assessing strengths and weaknesses of a design

      Correct Answer:justifying decisions,using evidence to explain design choices

      using evidence to explain design choices

      Q4.
      A design choice supported by testing and reasoning has strong __________.

      feedback
      proportion
      structure
      Correct answer: justification

      Q5.
      Why does playing or repeating a design activity not automatically improve it?

      Correct answer: because repetition alone doesn’t include reflection or change
      because designers shouldn’t repeat anything
      because testing is unnecessary
      because feedback is only needed at the end

      Q6.
      What should designers do after evaluating their ideas?

      Correct answer: make changes to improve and justify those changes
      ignore the results
      restart the design process completely
      finish without any adjustments

      To help you plan your 10 design and technology lesson on: Idea evaluation and selection, download all teaching resources for free and adapt to suit your pupils' needs...