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      Lesson details

      Learning outcome

      I can use a range of strategies to create design ideas which avoid design fixation.

      Key learning points

      1. A range of strategies can be used to expand design thinking.
      2. Exploring multiple ideas encourages creativity and leads to more innovative design outcomes.

      Keywords

      • Design strategy - a method of generating ideas

      • Design requirements - something which is needed or wanted to make a product successful

      • Design fixation - consider only one possible solution

      • Innovation - introducing new or improved ideas

      • Annotation - a comment added to a design to provide explanation, clarification, or extra information

      Common misconception

      The first idea is always the best.

      Creativity improves with divergent thinking and iteration - the first idea is rarely the final one.

      Teacher tip

      Share famous examples of multiple iterations of existing products.

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      How can you avoid design fixation when writing a design brief?

      conduct lots of research
      Correct answer: be non-specific
      be specific
      conduct minimal research

      Q2.
      Match the keyword to its correct definition:

      Correct Answer:design brief,outlines the design opportunity and identifies a primary user

      outlines the design opportunity and identifies a primary user

      Correct Answer:design requirements,something which is needed or wanted to make a product successful

      something which is needed or wanted to make a product successful

      Correct Answer:inspiration,someone or something that gives you ideas

      someone or something that gives you ideas

      Correct Answer:research technique,a method for finding out design requirements

      a method for finding out design requirements

      Q3.
      Which of the following is not a research technique?

      product disassembly
      exploring existing products
      exploring the work of past and present designers
      completing a shop visit
      Correct answer: drawing design ideas

      Q4.
      Research techniques help to define ...

      Correct Answer: design requirements, requirements

      Q5.
      Visiting a shop to look at the range of products they sell is an example of ...

      a design brief
      product disassembly
      design requirements
      Correct answer: a research technique

      Q6.
      Why is it important to create more than one design idea?

      Correct answer: to avoid design fixation
      Correct answer: you might miss out on an amazing idea that you had not considered
      it wastes time but shows creativity
      it confuses the designer
      it makes the product more expensive

      6 Questions

      Q1.
      Annotating design ideas is important to ...

      Correct answer: explain how the idea works
      Correct answer: identify strengths/weaknesses/potential opportunities
      Correct answer: record primary user/stakeholder thoughts
      Correct answer: analyse against design requirements
      create design fixation

      Q2.
      Match the keyword to the definition:

      Correct Answer:annotation,a comment added to provide explanation, clarification, or information

      a comment added to provide explanation, clarification, or information

      Correct Answer:design strategy,a method of generating ideas

      a method of generating ideas

      Correct Answer:design fixation,consider only one possible solution

      consider only one possible solution

      Correct Answer:innovation,introducing new or improved ideas

      introducing new or improved ideas

      Correct Answer:design requirements,something which is needed or wanted to make a product successful

      something which is needed or wanted to make a product successful

      Q3.
      Biomimicry is when inspiration is taken from ...

      Correct Answer: nature, natural world, animals/plants

      Q4.
      Match the design strategy to the definition:

      Correct Answer:collaborative design,working together to develop design ideas

      working together to develop design ideas

      Correct Answer:morphology,combining product features to explore new ideas

      combining product features to explore new ideas

      Correct Answer:sketching,drawing quick ideas to explore design concepts

      drawing quick ideas to explore design concepts

      Correct Answer:reverse engineering,taking apart products to understand how they work

      taking apart products to understand how they work

      Correct Answer:bisociation,combining unlike ideas

      combining unlike ideas

      Q5.
      Which design strategy does this image show?

      An image in a quiz
      Correct Answer: reverse engineering, product disassembly

      Q6.
      Which design strategies may require you to attribute ‘someone’ or ‘something’?

      Correct answer: AI
      reverse engineering
      Correct answer: primary user designing
      Correct answer: collaborative designing

      To help you plan your 10 design and technology lesson on: Idea generation, download all teaching resources for free and adapt to suit your pupils' needs...