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Lesson details

Learning outcome

I can use a range of strategies to create design ideas which avoid design fixation.

Key learning points

  1. A range of strategies can be used to expand design thinking.
  2. Exploring multiple ideas encourages creativity and leads to more innovative design outcomes.

Keywords

  • Design strategy - a method of generating ideas

  • Design requirements - something which is needed or wanted to make a product successful

  • Design fixation - consider only one possible solution

  • Innovation - introducing new or improved ideas

  • Annotation - a comment added to a design to provide explanation, clarification, or extra information

Common misconception

The first idea is always the best.

Creativity improves with divergent thinking and iteration - the first idea is rarely the final one.

Teacher tip

Share famous examples of multiple iterations of existing products.

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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Prior knowledge starter quiz

6 Questions

Q1.
How can you avoid design fixation when writing a design brief?

conduct lots of research
Correct answer: be non-specific
be specific
conduct minimal research

Q2.
Match the keyword to its correct definition:

Correct Answer:design brief,outlines the design opportunity and identifies a primary user

outlines the design opportunity and identifies a primary user

Correct Answer:design requirements,something which is needed or wanted to make a product successful

something which is needed or wanted to make a product successful

Correct Answer:inspiration,someone or something that gives you ideas

someone or something that gives you ideas

Correct Answer:research technique,a method for finding out design requirements

a method for finding out design requirements

Q3.
Which of the following is not a research technique?

product disassembly
exploring existing products
exploring the work of past and present designers
completing a shop visit
Correct answer: drawing design ideas

Q4.
Research techniques help to define ...

Correct Answer: design requirements, requirements

Q5.
Visiting a shop to look at the range of products they sell is an example of ...

a design brief
product disassembly
design requirements
Correct answer: a research technique

Q6.
Why is it important to create more than one design idea?

Correct answer: to avoid design fixation
Correct answer: you might miss out on an amazing idea that you had not considered
it wastes time but shows creativity
it confuses the designer
it makes the product more expensive

6 Questions

Q1.
Annotating design ideas is important to ...

Correct answer: explain how the idea works
Correct answer: identify strengths/weaknesses/potential opportunities
Correct answer: record primary user/stakeholder thoughts
Correct answer: analyse against design requirements
create design fixation

Q2.
Match the keyword to the definition:

Correct Answer:annotation,a comment added to provide explanation, clarification, or information

a comment added to provide explanation, clarification, or information

Correct Answer:design strategy,a method of generating ideas

a method of generating ideas

Correct Answer:design fixation,consider only one possible solution

consider only one possible solution

Correct Answer:innovation,introducing new or improved ideas

introducing new or improved ideas

Correct Answer:design requirements,something which is needed or wanted to make a product successful

something which is needed or wanted to make a product successful

Q3.
Biomimicry is when inspiration is taken from ...

Correct Answer: nature, natural world, animals/plants

Q4.
Match the design strategy to the definition:

Correct Answer:collaborative design,working together to develop design ideas

working together to develop design ideas

Correct Answer:morphology,combining product features to explore new ideas

combining product features to explore new ideas

Correct Answer:sketching,drawing quick ideas to explore design concepts

drawing quick ideas to explore design concepts

Correct Answer:reverse engineering,taking apart products to understand how they work

taking apart products to understand how they work

Correct Answer:bisociation,combining unlike ideas

combining unlike ideas

Q5.
Which design strategy does this image show?

An image in a quiz
Correct Answer: reverse engineering, product disassembly

Q6.
Which design strategies may require you to attribute ‘someone’ or ‘something’?

Correct answer: AI
reverse engineering
Correct answer: primary user designing
Correct answer: collaborative designing

To help you plan your 10 design and technology lesson on: Idea generation, download all teaching resources for free and adapt to suit your pupils' needs...