A slogan is an important feature of persuasive advertising and needs to be memorable and catchy.
The layout of a persuasive advert is crucial for ensuring it is visually appealing to the reader.
It is important to use neat and creative presentation when publishing a persuasive advert.
A published persuasive advert should be visually and linguistically appealing to the reader.

Common misconception

Children may identify rhyming words that are not subject appropriate for the slogan.

Model examples and non-examples in context. E.g. 'hall' would not be a relevant rhyming word for 'ball'.

Keywords

Slogan - a short and striking or memorable phrase used in advertising
Layout - the way information is organised on the page
Publish - to produce a final, best version that becomes available to others

Offer students who may benefit from scaffolding a printed template and model how to publish each section.

Teacher tip

Licence

This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Video

Worksheet

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Starter quiz

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6 Questions

Q1.

Order the features in the order you would find them in a persuasive advert.

1 - Headline

2 - Opening (rhetorical question)

3 - Happy and Healthy - Paragraph 1

4 - Happy and Healthy - Paragraph 2

Q2.

Match the vocabulary to the correct definition.

Correct Answer:slogan,a short and striking or memorable phrase used in advertising

a short and striking or memorable phrase used in advertising

Correct Answer:layout,refers to the way the information is organised on the page

refers to the way the information is organised on the page

Correct Answer:publish,to produce a final, best version that is available to others

to produce a final, best version that is available to others

Q3.

How can you make the headline appealing to the reader?

Correct answer: large font

small font

Correct answer: make it colourful

Correct answer: use a linguistic technique

use plain and simple font/colours

Q4.

What does the opening of the persuasive advert contain?

detail on the health benefits of the product

detail on the taste of the product

Correct answer: a rhetorical question to hook the reader

Correct answer: a follow up statement linking to the question

Q5.

What does paragraph one of the main text focus on in the persuasive advert on chocolate energy balls?

detail about the health benefits of the product

Correct answer: communicating the unique selling point

Correct answer: focusing on the taste of the product

the slogan

Q6.

What does paragraph two of the main text focus on in the persuasive advert on chocolate energy balls?

the opening rhetorical question

Correct answer: the health benefits of the product

Correct answer: reinforcing the unique selling point

the taste of the product

Exit quiz

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6 Questions

Q1.

Match the persuasive linguistic technique to the definition and intent.

Correct Answer:rhyme,similarity of sounds creates a musical quality and pattern

similarity of sounds creates a musical quality and pattern

Correct Answer:alliteration,repetition of initial sounds adds rhythm and emphasis

repetition of initial sounds adds rhythm and emphasis

Correct Answer:onomatopoeia,imitation of sound being described creates sensory appeal

imitation of sound being described creates sensory appeal

Correct Answer:jingle,a form of sound advertising that creates auditory appeal

a form of sound advertising that creates auditory appeal

Q2.

Which of the following is an example of onomatopoeia?

Once you pop, the fun don't stop.

Don't dream it. Drive it.

Correct answer: Snap, Crackle, Pop.

Ba da ba ba ba, I'm lovin' it!

Q3.

Which of the following is an example of how words can be turned into jingles?

A blissful bite that will fill you with delight.

Choose it. Chew it. Champion it.

Boing! with the energy ball

Correct answer: B-b-b-b bite it! You gotta-ta-ta try it

Q4.

Before publishing the writing of a persuasive advert, what should you do?

Memorise everything you want to write.

Colour the advert in.

Correct answer: Design the layout of the advert.

Q5.

Which of the following statements is true?

A persuasive advert should be presented neatly and simply.

The content should be presented in any order, size and colour.

Correct answer: A persuasive advert should be presented neatly and creatively.

Q6.

Select the ways in which a written persuasive advert needs to appeal to the reader?

Correct answer: visually

auditorily

Correct answer: linguistically

dramatically