Publishing a persuasive advert
Lesson details
Learning outcome
I can publish a persuasive advert.
Key learning points
- A slogan is an important feature of persuasive advertising and needs to be memorable and catchy.
- The layout of a persuasive advert is crucial for ensuring it is visually appealing to the reader.
- It is important to use neat and creative presentation when publishing a persuasive advert.
- A published persuasive advert should be visually and linguistically appealing to the reader.
Keywords
Slogan - a short and striking or memorable phrase used in advertising
Layout - the way information is organised on the page
Publish - to produce a final, best version that becomes available to others
Common misconception
Children may identify rhyming words that are not subject appropriate for the slogan.
Model examples and non-examples in context. E.g. 'hall' would not be a relevant rhyming word for 'ball'.
Teacher tip
Offer students who may benefit from scaffolding a printed template and model how to publish each section.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Order the features in the order you would find them in a persuasive advert.
Q2.Match the vocabulary to the correct definition.
a short and striking or memorable phrase used in advertising
refers to the way the information is organised on the page
to produce a final, best version that is available to others
Q3.How can you make the headline appealing to the reader?
Q4.What does the opening of the persuasive advert contain?
Q5.What does paragraph one of the main text focus on in the persuasive advert on chocolate energy balls?
Q6.What does paragraph two of the main text focus on in the persuasive advert on chocolate energy balls?
Assessment exit quiz
6 Questions
Q1.Match the persuasive linguistic technique to the definition and intent.
similarity of sounds creates a musical quality and pattern
repetition of initial sounds adds rhythm and emphasis
imitation of sound being described creates sensory appeal
a form of sound advertising that creates auditory appeal
Q2.Which of the following is an example of onomatopoeia?
Q3.Which of the following is an example of how words can be turned into jingles?
Q4.Before publishing the writing of a persuasive advert, what should you do?
Q5.Which of the following statements is true?
Q6.Select the ways in which a written persuasive advert needs to appeal to the reader?
To help you plan your 4 English lesson on: Publishing a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 4 English lesson on: Publishing a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 English lessons from the Healthy eating adverts: persuasive writing unit, dive into the full primary English curriculum, or learn more about lesson planning.