The impacts of regeneration and rebranding on people
I can explain how Liverpool has approached rebranding and regeneration since the 1980s and describe the positive and negative impacts on people.
The impacts of regeneration and rebranding on people
I can explain how Liverpool has approached rebranding and regeneration since the 1980s and describe the positive and negative impacts on people.
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Lesson details
Key learning points
- Rebranding and regeneration began in Liverpool in the 1980s to reverse the decline of the city.
- Significant regeneration has occurred in the centre including areas around the waterfront, RopeWalks and Lime Street.
- Liverpool has been rebranded as a cultural hub due to sports, music, ethnic diversity and maritime and historical sites.
- Positive impacts include greater job diversity, new leisure facilities and a higher quality urban environment.
- Negative impacts include a loss of community, a persistent wealth gap and focus on tourist over local needs.
Keywords
Regeneration - a planning strategy aimed at addressing problems associated with decline, often involving improvements to infrastructure and encouraging new industries to an area
Rebranding - a planning and marketing strategy aimed at creating a new image of a city to encourage growth
Common misconception
Pupils can fall into the habit of writing superficial explanations or fail to extend them fully.
An extended explanation would be: Regeneration and rebranding in Liverpool led to economic growth as a result of more businesses and tourism. This led to more diverse jobs and has contributed to a stronger and more resilient local economy.
To help you plan your year 10 geography lesson on: The impacts of regeneration and rebranding on people, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your year 10 geography lesson on: The impacts of regeneration and rebranding on people, download all teaching resources for free and adapt to suit your pupils' needs.
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Explore more key stage 4 geography lessons from the Liverpool: changes in a UK city unit, dive into the full secondary geography curriculum, or learn more about lesson planning.
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