Promotions: how to publicise a show
Lesson details
Learning outcome
I can use posters and other creative methods to promote an art exhibition.
Key learning points
- There are different ways to promote an art exhibition or show.
- Promotional content uses images, words, and designs that catch attention and share key information.
- Posters are not the only method to promote an exhibition, but they are one of the most accessible and versatile ways.
Keywords
Poster - a visual display used to catch attention, share information, and promote an event, artwork, or idea
Show - a public presentation of artwork (such as an exhibition or performance) where artists display their work for an audience to view, experience, and respond to
Common misconception
Promoting a show is just about putting up a poster or posting once online.
Effective promotion requires planning, multiple methods, and consistent communication.
Teacher tip
Encourage pupils to think about the audience first, who they want to reach and how those people usually get information. Show examples of professional promotion, including social media posts, flyers, and exhibition websites, and discuss what makes them effective.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.The only way to promote an exhibition is to make a poster.
Q2.Which of the following is a way to promote your artwork?
Q3.Which of these is an example of physical promotion?
Q4.Posters for major exhibitions, such as the Paris Salon, can become collectible if they are visually striking or linked to famous artists.
Q5.Why is it important to think about your audience before promoting an exhibition?
Q6.Which creative choices can make an exhibition poster more engaging?
To help you plan your 11 art and design lesson on: Promotions: how to publicise a show, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 11 art and design lesson on: Promotions: how to publicise a show, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
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The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 art and design lessons from the Curating an exhibition unit, dive into the full secondary art and design curriculum, or learn more about lesson planning.