Branding packaging designs
Lesson details
Learning outcome
I can ensure branding logos are clear on the final product.
Key learning points
- Branding is the process of creating a unique identity for a company or brand.
- A logo is a visual mark that represents a company or brand.
- Different writing styles can be used when considering logos.
- Simplicity is often effective when producing a logo.
Keywords
Branding - a company or product's identity
Logo - a symbol or design that represents a company or product
Simple - clear and easy to understand without unnecessary details
Common misconception
A brand logo needs to contain lots of information, colour and design.
Simple logos are often the most effective.
Teacher tip
As an additional task, pupils could investigate and identify the logo designs on a range of exisiting packaging products.
Equipment
A selection of branded packaging.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which of these is not a capital letter?
Q2.In colour theory, which of these is a warm colour?
Q3.What happens when you strengthen something?
Q4.Match these methods of strengthening packaging to their description.
adding lots of layers
adding structures to the inside of packaging
adding a structure to the outside of packaging
using a strong material
Q5.Making exact measurements is measuring with...
Q6.Which of these words means the same as 'strengthen'?
Assessment exit quiz
4 Questions
Q1.Which of the following colours would you most associate with nature?
Q2.What is a logo?
Q3.Which of these products could the branding shown belong to?
Q4.Which of these would not be part of a product's branding?
To help you plan your 3 design and technology lesson on: Branding packaging designs, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 3 design and technology lesson on: Branding packaging designs, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 design and technology lessons from the Shell structures: packaging unit, dive into the full primary design and technology curriculum, or learn more about lesson planning.