New
New
Year 3

Branding packaging designs

I can ensure branding logos are clear on the final product.

New
New
Year 3

Branding packaging designs

I can ensure branding logos are clear on the final product.

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Lesson details

Key learning points

  1. Branding is the process of creating a unique identity for a company or brand.
  2. A logo is a visual mark that represents a company or brand.
  3. Different writing styles can be used when considering logos.
  4. Simplicity is often effective when producing a logo.

Keywords

  • Branding - a company or product's identity

  • Logo - a symbol or design that represents a company or product

  • Simple - clear and easy to understand without unnecessary details

Common misconception

A brand logo needs to contain lots of information, colour and design.

Simple logos are often the most effective.


To help you plan your year 3 design and technology lesson on: Branding packaging designs, download all teaching resources for free and adapt to suit your pupils' needs...

As an additional task, pupils could investigate and identify the logo designs on a range of exisiting packaging products.
Teacher tip

Equipment

A selection of branded packaging.

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
Which of these is not a capital letter?
Correct answer: d
T
R
B
A
Q2.
In colour theory, which of these is a warm colour?
green
blue
Correct answer: orange
light blue
Q3.
What happens when you strengthen something?
it gets heavier
it gets lighter
Correct answer: it gets stronger
it folds easily
Q4.
Match these methods of strengthening packaging to their description.
Correct Answer:lamination,adding lots of layers

adding lots of layers

Correct Answer:internal support,adding structures to the inside of packaging

adding structures to the inside of packaging

Correct Answer:sleeves,adding a structure to the outside of packaging

adding a structure to the outside of packaging

Correct Answer:material choice,using a strong material

using a strong material

Q5.
Making exact measurements is measuring with...
attitude
Correct answer: accuracy
carelessness
estimation
Q6.
Which of these words means the same as 'strengthen'?
reinvent
Correct answer: reinforce
reintegrate
reinstall

4 Questions

Q1.
Which of the following colours would you most associate with nature?
orange
black
Correct answer: green
white
Q2.
What is a logo?
Correct answer: a symbol or design
a written description
a jingle
a character
Q3.
Which of these products could the branding shown belong to?
An image in a quiz
fruit juice
trainers
Correct answer: crisps
breakfast cereal
Q4.
Which of these would not be part of a product's branding?
Correct answer: price
logo
colour
slogan
character