New
New
Year 3

Promoting products

I can promote a product that I have branded.

New
New
Year 3

Promoting products

I can promote a product that I have branded.

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These resources were created for remote use during the pandemic and are not designed for classroom teaching.

Lesson details

Key learning points

  1. Promotions can be drawn, photographed or filmed, using logos and prototypes.
  2. Promotions persuade the user to purchase the product.
  3. Feedback helps designers reflect on their designs.

Keywords

  • Promotion - bringing positive attention to something

  • Features - specific or unique details of a product

  • Persuasion - convincing someone to do or think something

Common misconception

Adverts are the only way to promote a product.

Products can be promoted through presentations, exhibitions, videos, posters and competitions.


To help you plan your year 3 design and technology lesson on: Promoting products, download all teaching resources for free and adapt to suit your pupils' needs...

Set up an audience of parents and/or staff for pupils to present and 'sell' their products to.
Teacher tip

Equipment

Tablets with visual recording function, cameras, computers and drawing/painting tools.

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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6 Questions

Q1.
Which of these is a method of strengthening packaging?
scoring a line
Correct answer: adding a sleeve
bending with a ruler
rapid sketching
Q2.
Which of these materials is made from lots of layers of paper?
foil
plastic film
Correct answer: paperboard
corrugated card
newspaper
Q3.
A logo is a __________ or image used to represent a company.
Correct answer: symbol
website
photograph
character
Q4.
Which word, beginning with the letter r, means to strengthen by adding additional support?
Correct Answer: reinforce, reinforcing, reinforcement, reinforced
Q5.
What is a brand?
a competition
a TV advertisement
Correct answer: a company or product's identity
a product's packaging
Q6.
Which of these words means to show and talk about something to others?
argue
Correct answer: present
debate
listen

6 Questions

Q1.
What does the word promotion mean?
bring negative attention to a product
Correct answer: bring positive attention to a product
bring less attention to a product
Correct answer: bring more attention to a product
Q2.
What are a product's features?
Correct answer: its unique details or selling points
its promotions
its logo and branding
its recommended selling price
Q3.
Adverts and promotions use __________ language.
negative
formal
complicated
Correct answer: persuasive
Q4.
Which of these is not a method of promotion?
exhibition
poster
free sample
sponsorship
Correct answer: manufacturing
Q5.
What is the slogan for this brand?
An image in a quiz
No. 1 selling dairy drink
100% natural ingredients
Correct answer: Milk on the moo-ve!
CHOCOMOO
Q6.
Match these words to their definitions.
Correct Answer:feedback,other people's opinions

other people's opinions

Correct Answer:self-reflection,thinking about your own work or actions

thinking about your own work or actions

Correct Answer:evaluation,a summary of how well something went

a summary of how well something went