Promoting products
Lesson details
Learning outcome
I can promote a product that I have branded.
Key learning points
- Promotions can be drawn, photographed or filmed, using logos and prototypes.
- Promotions persuade the user to purchase the product.
- Feedback helps designers reflect on their designs.
Keywords
Promotion - bringing positive attention to something
Features - specific or unique details of a product
Persuasion - convincing someone to do or think something
Common misconception
Adverts are the only way to promote a product.
Products can be promoted through presentations, exhibitions, videos, posters and competitions.
Teacher tip
Set up an audience of parents and/or staff for pupils to present and 'sell' their products to.
Equipment
Tablets with visual recording function, cameras, computers and drawing/painting tools.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which of these is a method of strengthening packaging?
Q2.Which of these materials is made from lots of layers of paper?
Q3.A logo is a __________ or image used to represent a company.
Q4.Which word, beginning with the letter r, means to strengthen by adding additional support?
Q5.What is a brand?
Q6.Which of these words means to show and talk about something to others?
Assessment exit quiz
6 Questions
Q1.What does the word promotion mean?
Q2.What are a product's features?
Q3.Adverts and promotions use __________ language.
Q4.Which of these is not a method of promotion?
Q5.What is the slogan for this brand?
Q6.Match these words to their definitions.
other people's opinions
thinking about your own work or actions
a summary of how well something went
To help you plan your 3 design and technology lesson on: Promoting products, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 3 design and technology lesson on: Promoting products, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 design and technology lessons from the Shell structures: packaging unit, dive into the full primary design and technology curriculum, or learn more about lesson planning.