Branding
Lesson details
Learning outcome
I can identify the features of brand identity and develop my own design.
Key learning points
- Designers consider different features when designing a brand.
- Successful logos are universally recognised.
- Colours symbolise different emotions in different cultures.
Keywords
Branding - a way of making a company’s product or service more visible and recognisable
Logo - a simple symbol or design that represents a business or brand
Font - a printer’s term meaning the style of lettering being used
Subconscious - part of the mind that works without us being aware of it
Common misconception
Branding and logos are the same thing.
Branding is the way of making a company’s product or service more visible and recognisable. A logo is just a small part of branding and is a simple symbol or design that represents a business or brand.
Teacher tip
A logo quiz would be a great addition to the lesson. It would also be a good idea to have examples of well known logos for the students to see and discuss.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What is plagiarism?
Q2.What is the name of the law that stops others from copying an inventor or designer’s idea or invention?
Q3.When are trademarks used for?
Q4.Why is it important that designers do not copy each others work?
Q5.What is the purpose of a watermark on money?
Q6.What is a hologram?
Assessment exit quiz
4 Questions
Q1.What is the purpose of branding?
Q2.What is a logo?
Q3.Match the colours with their typical associated meanings.
nature
danger
luxury
warmth
calm
Q4.What part of the mind works without us being aware of it, influencing our thoughts on products and branding of products?
To help you plan your 10 design and technology lesson on: Branding, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 10 design and technology lesson on: Branding, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 design and technology lessons from the Investigate and research: High profile event unit, dive into the full secondary design and technology curriculum, or learn more about lesson planning.