New
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Lesson 8 of 10
  • Year 10

Branding

I can identify the features of brand identity and develop my own design.

Lesson 8 of 10
New
New
  • Year 10

Branding

I can identify the features of brand identity and develop my own design.

Lesson details

Key learning points

  1. Designers consider different features when designing a brand.
  2. Successful logos are universally recognised.
  3. Colours symbolise different emotions in different cultures.

Keywords

  • Branding - a way of making a company’s product or service more visible and recognisable

  • Logo - a simple symbol or design that represents a business or brand

  • Font - a printer’s term meaning the style of lettering being used

  • Subconscious - part of the mind that works without us being aware of it

Common misconception

Branding and logos are the same thing.

Branding is the way of making a company’s product or service more visible and recognisable. A logo is just a small part of branding and is a simple symbol or design that represents a business or brand.


To help you plan your year 10 design and technology lesson on: Branding, download all teaching resources for free and adapt to suit your pupils' needs...

A logo quiz would be a great addition to the lesson. It would also be a good idea to have examples of well known logos for the students to see and discuss.
Teacher tip

Equipment

Licence

This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

Lesson video

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Prior knowledge starter quiz

Download quiz pdf

6 Questions

Q1.
What is plagiarism?

sharing your own ideas with others
Correct answer: copying someone else’s work without permission or credit
collaborating on a group project with proper acknowledgment

Q2.
What is the name of the law that stops others from copying an inventor or designer’s idea or invention?

Correct Answer: patent

Q3.
When are trademarks used for?

industrial products
architectural designs
Correct answer: logos and brands

Q4.
Why is it important that designers do not copy each others work?

Correct answer: to avoid legal issues
to save time
Correct answer: to respect creativity

Q5.
What is the purpose of a watermark on money?

Correct answer: helps prevent counterfeiting
adds a decorative design to make the note look more attractive
shows the name of the country that issued the currency

Q6.
What is a hologram?

a type of digital screen that displays moving pictures
Correct answer: a 3D image created using light and used to prevent counterfeiting
a special kind of paper used for printing documents

Assessment exit quiz

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4 Questions

Q1.
What is the purpose of branding?

to sell as many products as possible
Correct answer: to make a product or service more recognisable and visible
to make products look pretty

Q2.
What is a logo?

a detailed description of a company’s goals
a long slogan used for advertising
Correct answer: a simple symbol or design that represents a business or brand

Q3.
Match the colours with their typical associated meanings.

Correct Answer:green,nature

nature

Correct Answer:red,danger

danger

Correct Answer:purple,luxury

luxury

Correct Answer:orange,warmth

warmth

Correct Answer:blue,calm

calm

Q4.
What part of the mind works without us being aware of it, influencing our thoughts on products and branding of products?

Correct Answer: subconscious, sub conscious, prefrontal cortex