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      Lesson details

      Learning outcome

      I can analyse data to inform and justify my design decisions.

      Key learning points

      1. Interpreting quantitative data and spotting trends and patterns.
      2. Analysing trends and patterns to inform design decisions.

      Keywords

      • Analyse - to examine something in detail

      • Patterns - repeating connections that help us understand how different information is related

      • Trends - patterns in the data that change over time

      • Justification - the reason or explanation for why something is done, or believed to be right

      Common misconception

      It is only possible to present quantitative data.

      Qualitative data can be presented in other formats to summarise findings.

      Teacher tip

      You may wish for students to carry out their own interviews or questionnaires and use this data to analyse.

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      What type of data can be counted or measured and is expressed as numbers?

      Correct Answer: Quantitative

      Q2.
      Match the type of data with the ways in which it can be presented.

      Correct Answer:qualitative,mind map
      Correct Answer:qualitative,flow diagram
      Correct Answer:quantitative,bar charts
      Correct Answer:quantitative,pictograms

      Q3.
      What is the purpose of a questionnaire when designing?

      to understand the sizes of existing products
      Correct answer: to understand what our target market may require or need
      to understand the anthropometric measurements of the target market

      Q4.
      What is the 'target market'?

      a team responsible for advertising the product to the public
      a group of people who offer feedback on a product after it's already designed
      Correct answer: a group of people the product is designed for based on their needs

      Q5.
      Match the axis with whether they are vertical or horizontal.

      Correct Answer:x-axis,horizontal
      Correct Answer:y-axis,vertical

      Q6.
      What is an open-ended question?

      questions that give options to choose from
      Correct answer: questions that let people give detailed answers in their own words
      questions that only allow one possible answer

      4 Questions

      Q1.
      Why do you need to examine your findings in detail when analysing data?

      Correct answer: to make it useful for the design process
      to quickly finalise the design without needing further input
      to ensure the findings match the initial assumptions exactly

      Q2.
      Match the types of trend with the examples.

      Correct Answer:negative trend,a decline in reading habits among teenagers due to digital devices
      Correct Answer:positive trend,an increase in the use of renewable energy over the past decade

      Q3.
      Justification is?

      a detailed plan or method for completing a task
      Correct answer: a reason or explanation for why something is done or believed to be right
      a summary of all the facts in a situation

      Q4.
      What are patterns in the data?

      Correct answer: repeating trends or connections that help us understand the data
      one-time, random events that have no connection
      unrelated numbers or data points with no patterns

      To help you plan your 10 design and technology lesson on: Data analysis, download all teaching resources for free and adapt to suit your pupils' needs...